Reasons of Failure for pampers in Japan

Now a days the whole world become a market, which is call global market. That's why every big
company produce their product globally. Because it's a huge market. So the investment is
important. But every part of world has different culture and norms of values. So for promoting in
different country global companies have to research about the culture. Otherwise they will not
succeed in marketing. Their promotion of product will be failed. So we can see, what was
happened P&G's diaper promotion in Japan.

It all start with an ad. Which turned in to bad.

In the U.S., P&G's promotion for diaper was flawless, with a television advertisement portraying
an animation stork conveying dispensable diapers to a thankful, glad family. The advertisement
caught the genuine alleviation of 1970s time guardians anxious to be finished with untidy
material diapers.

In Japan, in any case, a comparable advertisement and bundling came up short horrendously.
P&G was directly about Japanese customers needing expendable diapers. However it wasn't right
about how the diapers were conveyed.

Accuse the stork. Japanese guardians were befuddled by the peculiar sight of a stork conveying
diapers. As P&G later took in, the Western Folklore of storks conveying infants basically doesn't
exist in Japan. All things considered, Japanese fables tells stories of babies showing up civility of
a goliath peach coasting down the waterway. Peaches, not storks, get the infants Japan.
Furthermore, no one at P&G had tried to check.

So what did the P&G wrong is the question?

1. Misguide their customer: First thing is P&G's promotion strategies was wrong. They
basically misguide the Japanese parents. They promote their diaper and provide the
information was took by negatively.
2. Wrong imaginary promotion: P&G use a western folklore character stork. Which is not
exist in Japanese culture. So they have no idea about it. P&G showed that Stork carries
 diaper for disposal. But Japanese parents took it negatively. They find it the stork carry
away their babies.
3. Lack of cultural knowledge: Japanese culture and western culture are way more
different. So P&G should have research on it. But they did not. So for that reason they
fail to promote pampers in Japanese market.
4. Lack of market information: Japanese market is a huge and toughest market in the
world. They always prefer to use their local products. So for the outsiders it is tough to
enter. But P&G did not research on it. So they could not understand the consumer
behavior of japan. And they didn't bother about it. So lack of market research P&G
promotion failed. Because the two culture collide. Japanese are so conscious about their
culture.
Assalamuwalikum eveyone.
I am Sikder Jubaer Anan.
So basically I'm presenting the reasons of failure of pampers.

So In the U.S., P&G’s marketing for Pampers was right on target, with a TV ad depicting a
cartoon stork delivering disposable diapers to a grateful, happy household. The ad captured the
real-life relief of 1970s-era parents eager to be done with messy cloth diapers.

In Japan a similar ad and packaging missed the mark terribly. P&G was right about Japanese
consumers wanting disposable diapers – but it was wrong about how the diapers were delivered.

Blame the stork. Japanese parents were stumped by the strange sight of a stork delivering
diapers. As P&G later learned, the Western folklore of storks delivering babies simply does not
exist in Japan. Instead, Japanese folklore tells tales of newborns arriving courtesy of a giant
peach floating down the river. Peaches, not storks, bring the babies in Japan. And nobody at
P&G had bothered to check.

So the reason of failure are

P&G basically misguide the Japanese consumer. The parents are confused about the product.

They use the wrong imaginary promotion: P&G use a western folklore character stork. Which is
not exist in Japanese culture. So they have no idea about it. P&G showed that Stork carries
diaper for disposal. But Japanese parents took it negatively. They find it the stork carry away
their babies.

Japanese market is a huge and toughest market in the world. They always prefer to use their local
products. So for the outsiders it is tough to enter. But P&G did not research on it. So they could
not understand the consumer behavior of japan. And they didn't bother about it. So lack of
market research P&G promotion failed. Because the two culture collide. Japanese are so
conscious about their culture.
Assalamuwalikum everyone.
I'm sikder jubaer anan.
So now I'm talking about nestle.
Nestle was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in 1866
by brothers George Page and Charles Page, and  Henri Nestle, founded in 1866 by Henri Nestle.
The company grows significantly during the First World War and again following the Second
World War, expanding its contributions outside its early reduced milk and child formula
products.

29 of Nestle’s brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion),
including Nespresso, Nescafe, KitKat,  and Maggi. Nestle has around 450 factories, operates in
86 countries, and employs around 328,000 people.

Nestle’s products include baby food, bottled water, breakfast, coffee, confectionery, dairy

products, ice cream, pet foods and snacks.

Its products are- milkmaid, lectogen, Nescafe, kitkat, maggi, nestogen, munch etc

In 2020 they ranked 41.