Online Final ExaminationFall-2020

Student ID: ___________ Date:10/Jan/2021JJJJJUNEJune=_______

_________
Course Title:Application of Business Research Course Code: MKT – 431

Program: MBA (Evening) Teacher Name: Umer Farooq

Semester: Fall – 2020 Marks: 40

Instructions:
 Type your Student ID, Student Name, & KASBIT Email ID in the above given boxes
 Read the given case/questions carefully
 All questions are compulsory.
 Show all necessary calculations
 Student MUST submit the Final Assessment in the Google Classroom by the above-
mentioned DUE DATE. Late submission of Final Assessment WILL NOT be graded.
 Final Assessment WILL ONLY be submitted in the Google Classroom

Question No. 01 (Marks 10)

Write an Abstract of the Research that you have conducted during the semester.

Abstract
The purpose of this study is to examine the impact of factors that will be affecting food
market on consumer satisfaction in restaurants. The researcher will tell that the sample of
the study consists upon various dependent variables such as trust, quality, environment,
and CSR activity. Moreover, the researcher in this study will see that the purpose is also to
find out about different variables like taste, quality, environment and speed of service that
will influence the customer or not. The methodology that will be used by the researcher in
this research will be descriptive research and hypothesis, as most of the data will already
available in the consumer market. Consumers have many different names to choose from,
and eventually they will go for the best value for money. Researcher will conduct the survey.
Questionnaires will convey through the consumer's who visited fast food restaurants.
Researcher also gathers preliminary data through personal contact, WhatsApp or emails.
The survey shows most of the people like to eat fast food and those who want to dine inn in
the restaurants also prefer the environment of the restaurant. The quality of the food and
it’s price is also the most important and preferable thing for consumers. The limitations of
the study are how food market interacts their consumers and what the impact is. So in this
study researcher targets the foodie people in all over Karachi who love to eat fast food.

Key words: consumer satisfaction, food market, and their services.

Question No. 02 (Marks 10)
Write the Conclusion of every chapter ofResearch that you have conducted during the
semester.

Research Questions:
In this research I provided 4 questions to the individuals so that I got their respondents the
questions are, Is the location of the restaurants are important for customers? Are customers
prefer good environment of the restaurants? Can customers compromise on quality of food?
How much taste & flavor is important for customers? Through these questions I can go
moreover through my research.

Scope and significance

The extent of an examination discloses the degree to which the exploration territory will be
investigated in the work and indicates the boundaries inside the investigation will be working.
Fundamentally, this implies that you should characterize what the examination will cover.
The investigation will take a gander at how the elements will affect the consumer
loyalty's/comfort level from the earliest starting point of the food to its culmination. This
investigation is led to comprehend the components that lead to consumer loyalty's towards
the inexpensive food in the food market. Food market is presently evolved to the point that
individuals are strongly suggesting this and food market is currently a need for larger part of
the individuals. Furthermore, the time is no distant that food market will be the most driving
thing everywhere on the world.

Research Methodology
The philosophy utilized in a test is basic to its prosperity, and terrible technique has ruined
huge number of examination projects. So at whatever point a bit of examination is distributed
in a logical or clinical diary, the analysts in every case cautiously portray their philosophy; in
any case, different researchers couldn't in any way, shape or form judge the nature of what
they've done. The method I used is descriptive and also used co-relation. In this method if the
impact is negative on one side then other will be positive and vice versa. I used to collected
data more than one time from different places as per the requirement.

Question No. 03 (Marks 20)

Kindly attached the Research Paper that you have completed during the semester.