22/05/2020 China on Video: Smaller-screen realities

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Screening the Past > China on Video: Smaller-screen realities

China on Video: Smaller-screen realities

Tom Salek

Paola Voci,
China on Video: Smaller-screen realities
New York: Routledge, 2010
ISBN: 978-0-415-46452-9
US$140 (hb)
259pp
(Review copy supplied by Routledge)

Twelve years into the 21st Century, most members of Western society would agree that new technologies have changed
their lives immensely. Through technological devices like smartphones and computers, as well as social network platforms
like Facebook, YouTube and Twitter, citizens of the 21st Century are increasingly extending their lives beyond their local
communities. These technological devices and platforms allow anyone with access to an Internet connection to participate
in a digitized global community. It’s fair to say that today, technologically savvy citizens have at least two lives – their
physical reality and their digital, online persona. While these can be one-in-the-same or consist of several different digital
avatars, members of our global, digital community have the ability to be both consumers and producers of mass media.

Although scholars have extensively studied emerging technologies themselves, not much has been written about the films
and videos that have emerged from and are exhibited on new media. With China on Video, Paola Voci, senior lecturer at the
University of Otago, New Zealand, attempts to fill this gap and develop a framework for scholars to utilize when decoding
works created on new media. Using China as a case study, Voci’s insightful book acknowledges the social, political and
cultural significance that new digital media and social networks have within the strict confines of the Chinese government.
However, she points out her book is not necessarily an examination into these important concepts. Instead, China on Video
is a useful survey of a number of less visible films and videos that have been created and distributed through these new
technologies. Drawing primarily from cinema studies and cultural studies, Voci looks to ‘smaller-screen realities’ as a way
to not only understand how Chinese citizens are expressing themselves publicly within an alienating and at times
claustrophobic culture, but she is also challenging scholars to understand and take notice of new kinds of cultural products.

In her book, Voci examines smaller-screen realities or innovative movies that are not directly connected to cinema – works
that have received little to no critical attention such as “cell phone movies, music videos, short animations, online amateur
documentary” (3). Although some scholars may dismiss the validity of these movies because of their amateurish quality or
inaccessibility in terms of content or distribution, Voci believes that these works are important. While they may be
classified as un-popular or films that have a very limited audience because of their content or distribution, collectively
smaller-screen realities are changing the media environment in China and the entire world through their “genre-defying,
category-resistant, media-crossing experience” (4).

Using a number of seminal essays by Rudolf Arnheim, Tom Gunning, Siegfried Kracauer, Miriam Hansen and others, Voci
connects emerging smaller-screen realities to notions of what constitutes as cinema. Voci defends her study, stating,
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smaller-screen realities “should be framed in the larger history of the moving image to which both film and video or silver
screens and smaller screens belong, but within which they have developed differently” (12). In a world where millions of
hours of videos are being captured via smartphones and posted to Internet sharing sites, it is impossible to ignore this
emerging cultural force. While many of these works may be home movies or inaccessible, uncontextualized video
fragments, it is impossible to deny that the creation and sharing of smaller screen movies fulfills a cultural need.

Throughout her book Voci creates a compelling argument for paying attention to new, non-traditional cultural products.
China on Video encourages the field of cinema and media studies to evolve and pushes scholars to take note of and analyze
new kinds of cultural products. What’s unique about Voci’s book is that rather than simply analyzing digital technologies
and social networks themselves, Voci uses specific smaller-screen films and videos to show how smartphones and digital
technologies have “created new public spaces where many long-standing divisions between high-brow and low-brow,
mainstream and counterculture, conventional and experimental are dissolving and being reinvented” (xx). With a future
focus in mind, Voci analyzes short fictional and nonfictional Chinese videos and animations, pointing out how they can be
as important as more mainstream works studied by cinema and media scholars. Voci believes future media scholars need to
move away from the notion that movie theaters or televison screens are the only source within the moving image cultural
sphere. Using Miram Hansen’s alternative reading of Walter Benjamin’s conception of cinema in relation to technology,
Voci points out the importance of these smaller-screen realites stating,

Like cinema, smaller-screen movies are technologically mediated expressive and cognitive acts of vision which connect
with, and affect, the individual and public spaces. These diverse visual practices, rather than being mediated by technology
and experienced collectively, all reappropriate the mediate technology via individual and even individualistic
transformative gazes. As a result, the moving image can be disassociated from the public spaces that it has mostly
inhabited since its early developments – namely silver-screen movie theaters – and is moved to more privately defined
spaces (185).

For Voci, smaller-screen realities include a number of different kinds of works, the largest being documentaries. These
nonfiction works range from being traditional, small-scale productions (i.e. created by one person) to more unconventional
films created by and about subaltern subjects/communities – such as Wu Wenguang’s 2006 collection of short films made
by Chinese villagers or Ou Ning’s Meishi Street (China, 2006). In addition to these projects, Voci also examines what she
calls light political documentaries or works that are “constructed, circulated, and interpreted as having a political
perspective” even though they are not overtly didactic and lack many signifiers of what constitutes as a documentary (129).
A simplified explanation of this kind of video would be like raw footage of a newsworthy event.

Besides nonfiction works, Voci analyzes more unconventional and less accessible films, such as light animations and Eago
(comedic) movies. She also provides a thoughtful analysis of Cellflix or DIY videos – a self-reflective form of
microcinema where the running time, file size and aesthetic qualities has been “condensed and shrunk not only to fit the
smaller screen” of a cell phone or personal digital media player (77). Yet, regardless of what kind of film she is analyzing,
Voci notes that often these works are “concern[ed] with preservation of individual identities, detached from groupings and
social categorizations, and the exploration of their ability to reach out to others and connect” (76). Smaller-screen realities
are works that are more individualized in terms of their scope, production and viewing experience. In addition to these
kinds of cultural products, one particularly insightful section of China on Video, delves into the individualized experience
of connecting with larger groups online, giving brief, but thoughtful commentary on digital communities like the online
virtual world, Second Life.

While there are a number of compelling analyses of specific smaller screen films within China on Video, perhaps the most
useful aspect of Voci’s book is her concept of ‘lightness’. Throughout the text, Voci outlines the importance of ‘lightness’
within these new media products. While it has many aspects, at its core, ‘lightness’ concerns the act of solo production and
solo viewing. Voci explains the concept further, stating,

I borrow and adapt the notion of lightness from Milan Kundera’s association between the multiplicity of insignificant
events and their deep (and in Kundera’s terms, ‘unbearable’) meaning in defining human existence. By describing smaller-
screen movies, movie-making, and viewing as light realities, I want to point to their ‘insignificant’ weight in terms of
production costs, distribution size, profit gains, intellectual or artistic ambitions, but also their deep meaning in defining an
alternative way of seeing and understanding the world (13).

It is through this concept of ‘lightness’ that Voci’s book successfully pushes its readers to rethink the traditional boundaries
of what constitutes as cinema. Even though she is analyzing a number of cultural works that may not necessarily be
significant globally or even nationally, Voci uses ‘lightness’ to highlight the importance of small screen production and
distribution practices. Voci believes that in addition to pushing the boundaries of legitimate and popular culture, small
screen films provide a way for individuals to feel connected and engaged in the complex, modern world. In Voci’s words,
“Lightness is, first and foremost, a modality of expression that preserves and expands upon individuality within public
spaces that are dominated by legitimate cultures…lightness therefore points to a resistance to being identified and
categorized according to endorsable value systems, whether cultural, economic, or political” (188). While these light works
may not be easily identifiable or recognizable to the masses, as a collective whole they have a connection to the larger
popular culture and media environment in China and around the world.

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Useful for film, media, cultural and contemporary China studies students and scholars, China on Video is a step toward
analyzing and understanding an increasingly growing number of cultural works. Voci’s text presents a fresh way of looking
at how new technologies, and the cultural works that emerge from them, can be analyzed alongside more traditional media
products. Engaging preexisting debates of globalization, new media, visual culture and the role of technology in the
modern world, China on Video successfully challenges the boundaries of cinema and media studies. While it is impossible
to sort through all of the smaller screen films and cultural products that exist in China and throughout the world, Voci’s
book provides a clear framework for any scholar looking to navigate through the static of the evolving field of new media.

About the Author

Tom Salek

Tom Salek is a Ph.D. student in Communication at the University of Wisconsin-Milwaukee. He is studying the relationship
between traditional and new media with political rhetorical. He has an MA in Cinema Studies from New York University
and has guest lectured about film and media at the Art Institute of Chicago and Dominican University.View all posts by
Tom Salek →

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