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Student rubric for advertisement task

Student name: Date:

Success criteria Indicators of student performance


High Medium Low
Advertising I presented the I presented the I presented a
concept advertisement as a advertisement close finished
concept design: a to concept design advertisement
(a) Development sketch with detailed stage with little OR I presented a
of a concept labelling. labelling. rough sketch.
design for an
  
advertisement
(b) I used a range of I used some I used a few
Demonstration strategies very suitable strategies strategies for the
suitable for the for the target target audience of
of an awareness
target audience of audience of the the advertisement.
of the target
the advertisement. advertisement.
audience
 

Oral I explained the I explained the I identified the


presentation persuasive persuasive persuasive
strategies with close strategies with some strategies.
(a) Relevant and reference to the reference to the
appropriate concept design. concept design.
content
 

(b) Appropriate I planned, and my I planned, and my My presentation


structure of the presentation was presentation was showed occasional
organised and generally organised evidence of
presentation
fluent. and fluent. planning.


(c) Effective I tried to convince I spoke to the I spoke about my


skills of oral the audience that audience about my concept ad.
my concept ad was concept ad.
presentation
excellent.
 

I used body I used some body I used a little body
language well to language to support language.
support my speech. my speech.
 

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Success criteria Indicators of student performance
High Medium Low

I spoke clearly and I spoke quite clearly I sometimes spoke
accurately, and at and accurately, and clearly and at an
an appropriate at a generally good appropriate volume
volume and pace. volume and pace. and pace.

 

Comments:

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