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How to 10x retailer revenues - backward analysis

Available info
Analysis of the effort to be done in order to reach the goal
Data for the slide
Useful for the case links
each the goal
Analysis of the effort to be done in order to reach the goal

Revenue [M EUR]
# of stores [store]
# of new stores [store]
Revenue per 1 store [M EUR / store]
% growht rate [%]

# of potential sites for stores I need to find every year [site = store]
New stores [store]
% probability that the site will be suitable [%]

Size of the team for finding new stores [person]


# of potential sites for stores I need to find every year [site]
# of sites that 1 person can scout [site / person]

# of people to be recruited [person]


# of people to be recruited - new stores [person]
# of people to be recruited - existing stores [person]
# of existing stores [store]
# of people per 1 store [person / store]
% Employee turnover / rotation [%]

Capex [M EUR]
# of new stores [store]
Capex per 1 new store [M EUR / store]
Growth in
1 2 3 4 5 multipliers Growth in %

200 553 980 1,491 2,100 10.5 950%


100 250 400 550 700
150 150 150 150
2.0 2.2 2.4 2.7 3.0
11% 11% 11%

375 375 375


150 150 150
40% 40% 40%

19 19 19
375 375 375
20 20 20

180 1,350 1,620 1,890 2,160


0 900 900 900 900
180 450 720 990 1,260
100 250 400 550 700
6 6 6 6 6
30% 30% 30% 30% 30%

0 150 150 150 150


0 150 150 150 150
1 1 1 1 1
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