ABSTRACT

The role and appearance of the poster has changed continuously over the past century
to meet the changing needs of society. Although its role is less central than it was 100
years ago, the poster will evolve further as the computer and the worldwide web
revolutionize the way we communicate in the 21st century. 

Poster from the past are still inspire today, poster technique of WW1 is still using
today. The Poster was one of the earliest forms of advertisement and began to develop
as a medium for visual communication in the early 19th century. Modern poster are
not much time consuming and easy to print. Old era poster was not quick and easy to
print fast.
CONTENTS

1. MODERN VS TRADITIONAL POSTER 01

1.1 Poster1
1.2 Modern vs Traditional Poster1
1.2.1 1
1.2.2 2
1.2.3 2
1.2.4 2
1.2.5 2
1.2.6 3
1.2.7 3
1.2.8 3
1.2.9 4
1.2.10 4
CHAPTER 1

MODERN VS TRADITIONAL POSTER

1.1 Poster

A poster is any piece of printed paper designed to be attached to a wall or vertical

surface. Typically posters include both textual and graphic elements, although a
poster may be either wholly graphical or wholly text.

Posters are designed to be both eye-catching and informative. Posters may be used for
many purposes. They are a frequent tool of advertisers (particularly of events,
musicians and films), propagandists, protestors and other groups trying to
communicate a message. Posters are also used for reproductions of artwork,
particularly famous works, and are generally low-cost compared to original artwork.
The modern poster, as we know it, however, dates back to the 1840s and 1850s when
the printing industry perfected color lithography and made mass production possible.

1.2 Modern Vs Traditional Poster

1.2.1 Printing Style

1.2.1.1 Modern Printing

There are variety of printing techniques. Modern printing is incredibly fast, making it
ideal for ID card printers and projects with a tight deadline. One of the key
advantages of modern printing is the accuracy of the proofing it allows. Extremely
detailed samples can be made of your print job quickly and cost effectively, enabling
you to hold a sample in your hands which will be exactly recreated in the final print
run.

Another great strength of modern printing is how easily a design project’s text,

images and colours can be customised during the print process without significantly
slowing it down. If you need to customise different parts of the print run, for diverse
marketing campaigns for example, Variable Data Printing presses are by far the best
option in terms of speed and affordability.

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1.2.1.2 Traditional Printing

It is far more difficult to personalize and customize print jobs during the print run as
the printer set up has to be adjusted. This  can be rather time consuming, particularly
when compared to digital printing, which is perhaps the best option for print jobs
requiring a lot of customization within a short time frame.

Traditional printing is also slower and more costly for lower volume print jobs than
digital printing. This is because of the time it takes to set a traditional printer up for a
job, which raises the individual unit prices for shorter print runs. Digital printers
remain the best choice for quick and low cost short run print jobs.

1.2.2 Software and Manual made Poster

There are lot of option of Graphics Software to make poster to make poster. So it is so
easy and quick to make poster in modern era.

In old age there was a not option of making poster through software. It was time
consuming in old era to make poster.

1.2.3 Typography

There are number of font available now to make your poster creative and unique in
modern era.

Typography option are not much available in old era. It was time consuming to make
own fount.

1.2.4 Color scheme

There are broad array of color available in modern era. Vast color scheme is available
to make poster attractive in modern era.

The color scheme variety for printing was not much available in old era.

1.2.5 Photography

Photography is much easier in modern era. So it is easy to make variety of posters

using photography technique.

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Photography was not a much easy task in old era. Photography equipment was not so
modern.

1.2.6 Software & applications

Lot of illustration you can use in your poster by using software and application in
modern era. There are lot of option to display your work e.g. website etc.

Illustration was not so easy in old era. But handmade old illustration has a wonderful
sense of attraction. In old there was not a variety to display ort spread your art work,
i.e. is posters.

1.2.7 Poster from the past still inspire today

Posters can inspire and motivate; that's why so many office walls are still covered
with them. In 1935 Franklin Delano Roosevelt founded the Works Progress
Administration (WPA) to create jobs during the depression; 5300 artists were put to
work at the Federal Art Project, known to Republicans as "one more link in the vast
and unparalleled New Deal propaganda network." We have shown a lot of
motivational posters from the World Wars before, but Core77 points to a vast trove at
the Library of Congress that were produced before WWII promoting tourism, health,
safety and other issues that are stunning and inspiring still.

1.2.8 Development of the poster

The Poster was one of the earliest forms of advertisement and began to develop as a
medium for visual communication in the early 19th century. They influenced the
development of typography because they were meant to be read from a distance and
required larger type to be produced, usually from wood rather than metal. The poster
quickly spread around the world and became a staple of the graphic design trade.
Many artists as well, such as Henry Toulouse-Latrec and Henry van de Velde, created
posters. They were used to promote various political parties, recruit soldiers, advertise
products and spread ideas to the general public. The artists of the international
typographic style of design believed that it was the most effective tool for
communication and their contributions to the field of design arose from the effort to
perfect the poster. Even with the popularity of the internet posters are still being
created every single day for all sorts of reasons

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1.2.9 Historical art of poster

In France, the 1890s marked the beginning of the “Belle Epoque” era. During this era,
the world fell in love with the art of the poster. The first poster to create a “fine art”
buzz was the Moulin Rouge poster of 1891 designed by artist, Toulouse-Lautrec. The
first “Art Nouveau” masterpiece was designed in 1894 by a Czech named Alphonse
Mucha who worked in Paris.

This style would dominate Paris and the world until World War I. During this era, in
each country that the poster was utilized to express art and advertisements, it
encompassed the country’s unique societal culture. For example, in France, posters
featured cafés, whereas in Spain, the poster featured festivals and bullfights.

In Italy, the poster featured fashion and the opera, and in Germany, magazines and
trade fairs took precedence, while Britain and the United States used the poster to
feature journals and the traveling circus. In the U.S., posters were frequently
displayed to tell town citizens that a carnival or circus was coming soon.

Art Nouveau and Belle Epoque dominated Paris until about 1901. In 1898, a new
artist took Paris by storm, who would later be donned the father of modern advertising
– Leonetto Cappiello. When this young Italian caricaturist arrived to Paris, he brought
with him the ability to create one bizarre or humorous image with text that could
capture the attention of the masses.

Poster style, or “Plakatstil,” was born in 1905 by Berlin artist, Lucien Bernhard and
by Munich artist, Ludwig Hohlwein. During World War I, the poster was used as war
propaganda to raise money, for recruitment purposes, and to advertise war atrocities.
The first World War produced about 20-million posters.

1.2.10 Modern poster Art

Post World War I, the world began to make a transition from organic poster art to
modern art. The focus shifted to industrial advertisements versus war propaganda.
Modern art movements during this era include: Cubism, Dada, Expressionism, and
Futurism.

World War II marked the ending of “stone lithography,” but not the end of the poster
even though posters were now in competition with radio and other forms of media

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print. The mass production printing technique now utilized to create posters was the
“photo offset” method, which integrated photography into a poster’s design.

The Object Poster Style ruled the 1950s; a style that turned everyday objects into big
“icons.” International Typographic Style dominated the poster scene during the 70s,
which consisted of black and white typographic elements.

This style lost its popularity in the early 80s with the world’s introduction to “Post-
Modern” poster design. The Post-Modern poster is designed using an offset printing
process. This style is predominantly graphic with designs that appear more complex,
helping to pave the way for computer graphic style posters of today.

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A poster is any piece of printed paper designed to be attached to a wall or vertical
surface There are variety of printing techniques. Modern printing is incredibly fast,
making it ideal for ID card printers and projects with a tight deadline. It is far more
difficult to personalize and customize print jobs during the print run as the printer set
up has to be adjusted In old age there was a not option of making poster through
software. It was time consuming in old era to make poster

The color scheme variety for printing was not much available in old era. Photography
is much easier in modern era. So it is easy to make variety of posters using
photography technique. Illustration was not so easy in old era. But handmade old
illustration has a wonderful sense of attraction. In old there was not a variety to
display ort spread your art work, i.e. is posters.

Posters can inspire and motivate; that's why so many office walls are still covered
with them. The Poster was one of the earliest forms of advertisement and began to
develop as a medium for visual communication in the early 19th century. Post World
War I, the world began to make a transition from organic poster art to modern art. The
focus shifted to industrial advertisements versus war propaganda. Modern art
movements during this era include: Cubism, Dada, Expressionism, and Futurism.

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REFERENCES

2015, Poster History

http://www.posterbrain.com/printing/history-of-poster-printing/

Census data revisited, Development of poster

http://www.designishistory.com/1850/posters/

Census data revisited, History of printing

https://www.oxfam.org.au/section-1-part-1-brief-history-of-poster-design-2/

Census data revisited, All poster

http://www.allposters.com/-st/History-Posters_c1014_.htm

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