Course Code: MKT-505 Course Title: Workshop on Digital Marketing

Course Instructor: Dr. Mohit Jamwal

Academic Task No.: CA-2 Academic Task Title: Industry Based Assignment

Date of Allotment: 17 March, 2020 Date of submission: 10th April, 2020

Student’s Roll no: A38, A39, A40, A41, A42 Student’s Reg. no: 11908634, 11909192, 11909622,
11909697, 11910040
Evaluation Parameters:

Learning Outcomes: In this Live Project, we learned about the SEO techniques and keywords
which helped our site in increasing online visibility and Search Engine rankings.

Declaration:
We declare that this Assignment is my individual work. We have not copied it from any other
student’s work or from any other source except where due acknowledgement is made explicitly
in the text, nor has any part been written for us by any other person.

Student’s Signature: Harshit, Isha, Radhika, Naman, Mahesh

Evaluator’s comments (For Instructor’s use only)

General Suggestions for Improvement Best part of assignment

Observations

Marks Obtained: Max. Marks:

Evaluator’s Signature and Date:

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 WAYS TO IMPROVE WEBSITE RANKING IN SEARCH
RESULTS

1. SEO audit is completed so that we examine closely our overall performance at our site
and implement different tactics to meet our objectives. Therefore, what we look for
during the audit:
• SEO keyword optimized.
• Short, simple and simple URL structure that clearly demonstrates this page.
• Every blog is properly formatted so that people can read easily.
2. Make sure that the users see what our most popular blogs are, or what the trend is.
3. Our website is also mobile-friendly, with nearly 60% searches on mobile phones now.
4. Trying to develop information traffic as complicated information is not easy to
understand because 65% of people are visual learners in a study, so adding a color graph
that is not a text article helps to increase their readability.
5. It is always advantageous to write at least 1000 words because it definitely contains more
keywords that help to classify them and helps to make big results in organic search.
6. Our website is new and we can't really rate good results with Google Searches. We use
social media platforms to gain confidence and post blogs on trending topics. we publish
valuable information on social media.
7. As our old blog posts, we use internal deep links and new links to each other. We link to
help you build your website structure,
8. We produce high quality content using the keywords from competitors, which are at the
top and then using these keywords. New keyword ideas can also be found by entering a
URL of the website.
9. We also rework old articles with a greater potential for organic traffic by listing and
updating the underperforming content and relaunching it.
10. We create great and unique content that differs and improves our website from our
competitors.

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 KEY WORDS USED IN OUR WEBSITE’S CONTENT

1. Coronavirus
2. Pandemic
3. Mulan
4. Love birds
5. New Mutants
6. Marvels Black Widow
7. Mark Wahlberg
8. Tom Holland
9. Tik-Tok
10. Quarantine
11. Dalgona
12. COVID-19
13. Indian Council of Medical Research (ICMR).
14. Personal protective equipment (PPE)
15. World Health Organization
16. Narendra Modi
17. Lockdown
18. World Air Quality Forum
19. Epidemic
20. Creativity
21. Artist
22. Art
23. Shows
24. Events
25. Online

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 REASON FOR USING THESE 25 KEYWORDS IN OUR
WEBSITE FOR CONTENT CREATION

• Keywords play a vital role brief the complex phrases, for informing about the website
content.

• For increasing relevant, organic search traffic. Audience or clients search these words
whenever they wanted to connect with our website.

• These keywords will act as a conduit to connect our target audience with our website.

• Keywords give us clues to who people are and what they want, allowing us to be better
meet their needs.

• Keywords can provide a “bullseye” towards which marketers can aim their content.

✓ We have used these key words because these are mostly search word due to
ongoing pandemic. Also it will help us to attract more traffic to our website. Since
out task was to get good traffic in our website so definitely these words will help
us to accomplish the desire result. Moreover these keywords will let people to get
most effective and relevant information.

✓ Some of these keywords are top trending related to current trends while some of
them are names of big Bollywood and Hollywood movies and big and worldwide
renowned actors and actresses. Some terms are related to nature while others are
related to creative lifestyle which people are following now-a-days amid
lockdown.

✓ Some are terms that are related to ongoing to coronavirus and things or official
places related to the coronavirus. All in all these keywords are being searched in
the internet and they have the highest amount of searches in the last month or so.

✓ So we have selected these 25 keywords mentioned above as they are currently

trending and the users and viewers of internet are searching for terms like these
related to entertainment and lifestyle as it’s the niche of our website.

✓ We have created the content according to what’s being searched by the users in
our niche and these the most common terms.

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 LINK OF OUR WEBSITE AND SCREENSHOTS SHOWING OUR
WEBSITE’S CONTENT

Our Website: https://realartistify.weebly.com/

SCREENSHOTS OF OUR WEBSITE

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