ART DECO

ORIGIN
1925 - 1940

• ‘Art Deco’ refers to a design period that was popular in the United States and Europe in the 1920s and ‘30s.
• Art Deco architecture represents a style of building that is sleek, but not minimal.
 ART DECO
HISTORY

The Art Deco style first official appearance in 1925 at the Exposition Internationale des Arts Decoratifs et Industriels Modernes
held in Paris.
 ART DECO
HISTORY

In spite of its short-lived nature, monuments to its greatness remain in manmade creations all
over the world.
 ART DECO
Characteristics
Identifying an Art Deco building is not difficult, but familiar with some of these common elements.

• Stucco,
• Terracotta,
• Decorative glass,
• Chrome,
• Steel, and
• Aluminum.
 ART DECO
Characteristics

Various motifs and ornamental details were applied to a building. Some common Art Deco motifs include

• Chevrons,
• Pyramids,
• Stylized sunbursts or florals,
• Zig-zags, and
• Other geometric shapes.

`
 ART DECO
Characteristics

Fragmented shapes in facade

• vertical lines that were angular and pointed in an upward and outward direction.

Decorative, geometric windows.

• Windows and doors were decorated with geometric designs.
• windows could be glass block or a series of opaque glass inserts .
• windows are long and horizontal .

Parapets and spires.

• Corners of buildings were often decorated with tower-like structures that
• would make a simple square building seem more opulent.
 ART DECO
styLe

This era spanned two distinct periods.

• Art Deco era is the period of personifies luxury, wealth, and the rise of in-
dustry.

• The latter part of the era encompasses the Great Depression, which is in
stark contrast with the preceding period.

• Once the Great Depression hit, designers wanted to implement lavish Art
Deco styles, but they had to do so in a smart, practical, and budget-friendly
way.
 ART DECO
styLe

• Builders adapted the style to more economical apartment buildings.

• More moderate designers were able to build basic structures and use
machine-made ornamentation relatively inexpensively.

• Decorative styles were reserved for the most prominent and visible
parts of a building, which also saved money.
 ART DECO
styLe

Art Deco architecture is not a revivaL styLe.

• Early Art Deco designers wanted to create a style that no one had seen before. Unlike Tudor Revival
or Classical Revival, the movement was an aesthetic that hadn’t been seen in buildings before.

• Art Deco motifs take a creative license from Native American, Egyptian, and Classical art forms.
 ART DECO
styLe

Art Deco design focuses on symmetry and sharp angLes.

• Unlike Art Nouveau architecture, the Art Deco movement was much less whimsical and
way more practical.

• The design aesthetic focused on new ways to present traditional shapes.

• You’ll see a lot of unusual takes on symmetry and geometric shapes in Art Deco architec-
ture.
 ART DECO
styLe
Art Deco buiLdings predate modern architecture.
• The Art Deco movement lasted until around 1940, which is when many famous modern designers were starting to make head-
way with Modern architecture.

• Art Deco architecture can be seen as a transitional period between traditional styles like Victorian and more modern design styles.

TRADITIONAL ARCHITECTURE MODERN ARCHITECTURE

ART DECO
 ART DECO
ARCHITECTS &
BUILDING

Architect : raymond Mathewson Hood

Year : March 29, 1881 – August 14, 1934
Rockefeller Center’s lead architect.

• 30 Rockefeller Plaza is a skyscraper that forms the centerpiece of

Rockefeller Center in Midtown Manhattan, New York City. Completed
in 1933,

• t was designed in the Art Deco style by Raymond Hood, Rockefeller

Center’s lead architect.
 ART DECO
ARCHITECTS &
BUILDING

Architect : ÉmiLe-JacQues RuhLmann

Year : 28 August 1879 – 15 November 1933
French furniture designer

• His furniture featured sleek designs,expensive and exotic materials

and extremely fine craftsmanship, and became asymbol of the luxury
and modernity

• It also produced a reaction from other designers and architects,

such as Le Corbusier, who called for simpler, functional furniture.
 ART DECO
ARCHITECTS &
BUILDING

Architect : WiLLiam Van ALen

Year : August 10, 1883 – May 24, 1954
Chrysler Building

• The Chrysler Building is an Art Deco–style skyscraper in the Turtle Bay neighborhood
on the East Side of Manhattan, New York City.

• It is the tallest brick building in the world with a steel framework, and was the world’s
tallest building for 11 months after its completion in 1930.
 ART DECO
ARCHITECTS &
BUILDING

Architect : DonaLd Sidney DesKey (

Year : November 23, 1894 – ApriL 29, 1989
American industrial designer

• His inventive use of industrial materials for decorative caught the attention of the Rockefeller Center, Inc., which
in 1932 awarded him a large contract for the interior decoration and furnishings for Radio City Music Hall.

• The extraordinary results of this project helped the designer launch Donald Deskey Associates as a major
consulting firm.
 ART DECO
INDIA

The city of Mumbai in India has the second largest number of

Art Deco buildings in the world after Miami.
ART DECO
INDIA
 TIRUPPUR
INTRODUCTION

Tiruppur, city, western Tamil Nadu state, south-central India. It lies on an upland plateau, on the Noyil River (a tributary of the
Kaveri [Cauvery] River), about 25 miles (40 km) east of Coimbatore.
Art Deco buildings predate modern architecture.

Tiruppur is an active cotton-ginning and distribution centre with rail connections to Coimbatore and to Erode to the northeast.
The city became a major centre for the manufacture of cotton knit textiles late in the 20th century.
TIRUPPUR
MAPPING
 SITE
SITE PLAN
 SITE
PLANS

GROUND FLOOR
 SITE
PLANS

FIRST FLOOR
 SITE
SECTIONS

SECTION AA’

SECTION BB’
 SITE
ELEVATION

SOUTH ELEVATION
 SITE
ELEVATION

NORTHELEVATION
 SITE
ELEVATION

EAST ELEVATION
SITE
ISO
 SITE
DOOR
ELEMENTS

ventiLator

WINDOWS
 REPORTS
WALLS / COLUMNS
 REPORTS
STAIRS / FLOOR / ROOF