Amazon’s success over the last two decades is staggering.

Its stock price has

multiplied more than 491 times since its IPO in 1997, making it one of the world’s
most valuable companies. The company has done many things right. However, when
renowned international newspapers repeatedly write about a “killer company culture”,
a „bruising workplace“, or a “brutal work culture”, it deserves attention all the more .
“I strongly believe that anyone working in a company that really is like the one
described in the NYT would be crazy to stay. I know I would leave such a company”,
counters CEO and founder, Jeff Bezos. What is clear: The company’s culture is unlike
any in the Fortune 500.

Amazon’s workplace culture is not for everyone. But its own employees’ response
revealed something else: a company’s culture does not need to be “warm and fuzzy”
to be effective.

Most of the existing rhetoric on culture says all companies should have managers who
are nice and friendly and treat their employees like family. The common notion is that
every workplace should be nurturing, encouraging, and inclusive. That’s simply
wrong.

Every organization is different, so its culture should be too

Amazon’s constant drive for innovation, rooted in a competitive, demanding, exacting

organizational culture, has a lot to do with its success. What some describe as a
“gladiator culture” is the very way CEO Jeff Bezos and other company leaders ensure
Amazon managers clearly define their goals and meet them. Standards that seem
unreasonably high are the tools by which Amazon managers drive their teams to
deliver ever-increasing levels of service to customers.

But Amazon doesn’t succeed simply because of its supposedly “brutal” or high-
demanding culture any more than a company would succeed by promoting a culture
that coddles employees. Amazon’s distinctive organizational culture fosters a
performance-driven environment that fires up employees to innovate in pursuit of an
outstanding, continuously-improving customer experience.
Đống dưới ni cho hay thôi, lỡ cô hỏi

1. Fortune 500 is a ranking of the 500 biggest companies in the US according to

the total revenue of each company compiled annually by Fortune magazine.
This list includes public companies and private companies with public revenue.
Fortune 500 is the idea of Edgar P. Smith, an editor of this magazine.

Nguồn khác:

https://qz.com/work/1227352/amazon-proves-company-culture-doesnt-need-to-be-
warm-and-fuzzy-to-be-effective/

https://www.marcb.ch/publications/amazon-culture1

Nguồn NYT(bài báo đánh giá văn hóa của Amazon)

2. https://www.nytimes.com/2015/08/16/technology/inside-amazon-wrestling-
big-ideas-in-a-bruising-workplace.html