Running Header: A RESEARCH PAPER ON AMAZON 1

A Research Paper On Amazon

Nageswara Rao Nalabothu

Business Ethics

Campbellsville University
 A RESEARCH PAPER ON AMAZON 2

Introduction:

Since we are discussing Amazon.inc then we are required to know its background also. As we all know that

Amazon.Inc is a renowned American multinational conglomerate technology and it is based in the city of

Seattle, and it has an employee capacity of around 7,50,000 all around the world. The main target, which

Amazon Inc. has set for them, is in the field of e-commerce, cloud computing, digital streaming and artificial

intelligence are their main objective targets. Not only has this it been recognized among one of the big four tech

companies, which is being followed by Apple, Google & Microsoft. As a certain report, which has been

obtained Amazon, has been referred to as one of the most influential in terms of economic and cultural forces

all around the world. As we all know that Amazon is the largest online market place all around the world. Not

only this it also provides the AI Assistant provider as well as the cloud computing platform and not only this it

is being measured in terms of revenue as well as in market capitalization. Amazon is been recognized as the

largest company across the globe as the largest internet company in terms of revenue all across. And Amazon

has been known as the second-largest private employer services in the United States and also been recognized

as one of the most precious and valuable companies all across the world. (Barki & Neal, 2016).

Mr. Jeff Bezos have founded amazon.Inc in July 1994 IN Washington. THE initial start which this company

has made is the online selling of books in the market place but later on, it further expanded the business by

entering the sectors of electronics, software, video games, toy furniture, food jewelry & apparel also. As per a

certain report, which has been obtained, it has been said that in the year 2015, Amazon has surpassed Walmart

Inc. As the most valuable retailer IN THE United States and it has been termed in terms of market

capitalization. Not only this Amazon has almost acquired the entire food market of the United States of around

US$13.4 million which has been recognized as the brick for the Amazon. With this in the year 2018, Mr. Bezos

has announced a two-day delivery service after Amazon prime has suspended its around 100 million of its

subscribers all around the world.

 A RESEARCH PAPER ON AMAZON 3

Abstract:- Amazon Inc has been founded by Mr., Jeff Bezos in the year 1994in the city OF Seattle and the

reason for choosing this particular place is that Microsoft is also present here. In the year 1997, this company

has become public and started to sell music and videos and later on, it began its operations in selling books in

online mode in the United States and Germany. With this in the latter year, the company has also sold video

games, software toys, and games, home furnishing items.

In the year 2002, the Amazon company has started it is on web service which is known as (Amazon Web

Services) which mainly provides the data related to the web site popularity, Internet trafficking patterns with

other internet marketing strategies and also the developers. Now we are going to mention some of the major

names who are important for the Amazon and holds the leading position in the Amazon Inc.

-Mr. Jeff Bezos Founder & CEO.

- Jamie Gore licks Partner.

Wendell P. Weeks Chairman, President, and the CEO.

Now we are going to discuss some question related to this matter and they are as follows:-

 What is the organization and how would you describe it?

- Reply 1:- It is very much common for every on that each one has been worked with any one of the

organizations in our life and even a family is a type of organization. The continuous usage of this let word lost

its importance sometimes. In a very simple language if we say that then it is that it works to collect certain

measures of resources which are been contentiously working together and their main objective is to achieve the

common purpose. Moreover, whenever we make any type of discussion regarding the organization then we

must say that it is been normally refereed for a group of people. (Connell, 2020).
 A RESEARCH PAPER ON AMAZON 4

If we see from any entrepreneur point of view then we can say that it organizes various numbers of factors

related to products like the land, labor, capital, machinery, etc which are being utilized for the production of the

products. After the production is being completed it reaches in the markets through the help of different

agencies and after that, the business usually gets divided into certain various functions and with this, the tasks

are being assigned to different individuals.

According to Mr. Louis Allen, he has said, “Organization is being regularly identified within a certain group of

work which is being required to be performed which also includes its definitions, responsibilities, authority

which are being the major components for making the establishment of a healthy customer relationship.

 Who are the leaders of the Organization?

Reply 2:

Since we are discussing the leadership roles in the organization then first we are required to know what is

leadership and how it functioned. Leadership is being recognized as that action which is been known for all the

leading organization so that it can achieve its targets. Now we are going to discuss some of the points related to

the leadership in the organization and they are as follows:-

- Motivating Employees Through this, it helps the leaders to find enough needs and the requirements for their

employees by giving their needs and providing praise for the job. If we are required to be a good leader then we

are being required to communicate with the team members so that it can learn the needs and the requirements of

its team members. A good leader's task is also to make proper guidance to its employees whenever required to

define its role concerning the job process in the organizations.

Setting A Clear Vision:

 A RESEARCH PAPER ON AMAZON 5

according to this, it means to set a clear vision to understand the future concepts of the organization. A good

leader has the task to make influence among its team members to perform its assigned tasks by giving a proper

explaining the proper vision and its importance, which is being related to the business outcome.

 Is the organization Successful?

Reply 3:

As we are discussing Amazon as an organization is being successful or not then we must discuss in this matter

in brief with some points and they are as follows:-

Innovation:

With certain technologies and innovative practices which have done in Amazon are quite very much successful

If we know about the Amazon Echo service it is a great innovation conducted by the Amazon including it

CAEO Mr. Jeff Bezos. If we consider the tasks of the Echo then we can say that it can be utilized to play songs,

make certain research regarding the favorite team and can help to get the weather reports.

Customer Service:

If we see the commitment quality of the Amazon then we can say that it used to provide very world-class

customer service. Not only this it has developed certain new tools which are very much useful for the

employees to track the packing and delivery and exchange of the products also which are being ordered.

- Execution:- If we see in terms of Amazon execution point of view then we can say that it always executes

customers' orders. The products, which are being selected and ordered, get leverage on the distribution from the

center across the globe so that it can get quick delivery of the products.
 A RESEARCH PAPER ON AMAZON 6

 How do you determine whether an organization is ethical or not?

Reply 4:- As we all know that any organization pays a large amount of attention in business ethics and Amazon

also does so. If we see from the point of any of the organization it can be found sometimes the ethical behavior

is sometimes been overlooked due to the everyday chaos of the business obscures as from the side of the

philosophical side is being related to the Amazon company. Not only these certain business experts are also

present who mainly treats business ethics like a sermon. There are a few points, which make an organization

awesome in terms of a developed organization, and they are as follows:-

- Respect

- Honor

- Integrity

-Customer Focus

- Result Oriented

-Risk-Taking

-Passion

-Persistence

 Based on the assessment and research, is the organization ethical?

 A RESEARCH PAPER ON AMAZON 7

Reply 5:

as we, all know that Amazon is the largest online retailer, which generates a huge amount of revenue in the UK

by paying very little amount of corporate tax. As we are discussing Amazon is being ethical or not. According

to certain researches, which has been conducted regarding the ethical factors, related to the Amazon, which

mainly includes the certain climatic change, environmental change, habitats & resources, pollution, and

toxicity. In the year 2018 Seattle times has exposed it very poor treatment which are being treated by some of

the Chinese workers and it has been described that it uses the employees on a contractual basis which are

violating the Chinese Laws even with that the employees in and out is also being violated and prosper over time

is also not being properly compensated and the wages which have been provided is also very much low beyond

the company standard and which are not being sufficient for the workers to maintain a decent level of lifestyle

standard.

(Concetti, Belli & Palma, 2020).

 What would you change about the organization to make it better, without sacrificing ethical standards?

Reply 6:

Certain things are being useful for Amazon Inc to implement in their organization and which are going to be

very much successful for the organization. There are certain few things which need to be changed in Amazon

for its better growth and they are as follows:-

Delivering Packages In New Ways:

For a very long time, online retailers are trying to find a new way to control its packaging services which are

being delivered. With a new contract, which has been launched with the contractors, Amazon does have not to

rely on Fed ex and other packing services.

Entering The Health Care Industry:

 A RESEARCH PAPER ON AMAZON 8

As we all know that Amazon has purchased an online pharmaceutics company naming Pill Pack which mainly

offers a pre-sorted dose of medicines with proper packaging and its home delivery. As per Amazon, it has said

that the new pharmacy experience mainly aims its focus on technology.

Conclusion: - Since we have discussed the certain parameters of Amazon with its history and the beginning of

the Amazon. As we, all know that Amazon under the leadership of Mr.Jeff Bezos has passed its certain three

stages for which he has wins its strategies.

The three strategies are as follows:-

 It helps the consumer concentric focus, which provides the company certain new strategy, which helps the

company to address within its market base. According to the consumer's requirement, the company has

designed the cost-effective, simple and convenient products for the consumers so that they can buy the

products in online mode.

 The strategy, which has been developed by Amazon Inc, is always gets fitted in the online retail industry

and always gets a clear competition with its rivals in the market. As we know that the companies like

Walmart are being known as the first mover in the e-commerce industry, for that reason Amazon has

always get a clear head start and which gets always very effective for the online purchase market and also it

is very much effective for its consumers also. Moreover, with this, the products are being reliable and

secure from the terms of the organization. (Sutherland, 2016).

 A RESEARCH PAPER ON AMAZON 9

References

M’Barki, M., & Neal, R. (2016). Amazon and the Rise of E-commerce : The Story of Jeff Bezos’ Revolutionary

Company.

O’Connell, G. (2020). Pope Francis’ dreams for the Amazon. America, 222(5), 12–14.

Pierleoni, P., Concetti, R., Belli, A., & Palma, L. (2020). Amazon, Google and Microsoft Solutions for IoT:

Architectures and a Performance Comparison. IEEE Access, Access, IEEE, 8, 5455–5470.

Sutherland, A. (2016). Amazon : The Business Behind the “Everything” Store: Vol. First American edition.

Lerner Publications.