Indonesian Customer Market

Gross domestic product (GDP) is the market value of all final goods and services produced within the
national borders of a country for a given period of time. Cari lagi definisinya.

https://www.thinkwithgoogle.com/consumer-insights/the-zero-moment-of-truth-macro-study/

Once you get your customer, keep it, as long as its profitable customer. Retain a profitable customer.

Customer service = passive, customer care = active.

5 %increase in retention can grow profit by 75%. Efficiency = income statements, effectiveness =
asset & liabilities, productivity = balance sheet & IS (karna ngeliat seberapa effek asetnya terhadap
profit).

Single customer view : don’t trapped in normative term. Happy ya happy, have a problem ya have a
problem.

Ntar di rumah, baca lagi soal customer journey.

Yg case Turkey Allianz (A)

Solusinya adalah: Single Point Contact (who to call, chaoti)

Pak Satya
Key Account Manager (KAM)

Develop a trust for customer.

Baca lagi soal B2B, ini relate ke KAM.

Day 2.

Chatokool refrigerator ntar baca lagi