GMG DOWNTOWNER

THE
georgetown media group
2011
georgetowner.com

THE
Volume 7, Number
All the News you
6
can use!
may 19 - JuNe 1
2010

Volume 7,
All the News
Number 4
you can use!
April 21 - mAy
4 2010

GEORGETOWNER
Volume 57 Number
25
Since 1954
September 8 - 24 2010

Fireside Mother ’s Da
y
The 2010
Sour Brunch
Cocktail
of the Week
- In Country Primary:
What to Know
Walter & Who to
Vote For
Lessons From a
Military dad: nicholls’
MeMoriAL dAy Vanilla
Who is

Tom
- Food &
remembrance

Earth Day
2010
Peter delonga
Anthony Wine

at40:
bourdain
Bad Boy
Sie TSema?
Fall
of Good Food
r All Things Media
store fo
What’s in
ture
Mother na Back To

Visual School

“In
lunchBoxeS

”
arts preview Body & soul

Memoriam
ther,
like Moht

Good
er
like Daug
Soul
- Body and
elizabeth stefan

ViBraTionS
Performance

THE GEORGETOWNER & THE DOWNTOWNER

About Us
In today’s fast-paced world, utilizing a reliable community-based publication whose “Influence Far
Exceeds Its Size” as an advertising outlet makes very smart business sense. The Georgetowner is a free
bi-weekly tabloid-style newspaper, celebrating its 57th anniversary this October. The Georgetowner
reaches a very unique market and has become a “must-read” in the DC area. Our publication special-
izes in the Georgetown lifestyle, focusing on the arts, real estate, education, dining, health, beauty,
fashion, society and our popular In Country section featuring Virginia’s horse country. With a circulation
of 40,000, The Georgetowner is mailed to all Georgetown residents and businesses. This ensures that
your advertisement will directly reach your target audience. The Georgetowner distribution covers all
upscale neighborhoods of metropolitan D.C. and includes parts of Maryland and Northern Virginia(see
distribution section). However, advertising in our publication not only ensures that your message will
reach Georgetown residents; you will also reach the residents of Downtown. Our sister publication, The
Downtowner, has a distribution of 10,000 papers and can be found in the Penn Quarter district, right
in the heart of downtown DC and Metro stops. Using our publications as a venue for advertising allows
you to reach an ideal audience of 50,000 decision makers and leaders. Our readers are smart, affluent
and influential consumers who enjoy the luxuries of life. We are looking forward to working with you
and helping your company better market itself.

Now in its 57th year of publication, The Georgetowner is a bi-weekly tabloid-size newspaper whose
“Influence far exceeds its size, since 1954.” Its reach is the affluent community in Georgetown and sur-
rounding areas of metropolitan DC.
We’ve watched the transformation and growth of what is being referred to as the “new downtown.” Now
in our seventh year, The Downtowner fills a critical need in this thriving and distinct area of the city.
Continuing in the strong tradition of The Georgetowner but with its own urban feel, The Downtowner
serves the rapidly growing downtown residential community, as well as the neighborhood’s booming
retail, event and restaurant industry. Both publications combine a rich sense of history with “news you
can use,” making them an important voice in the nation’s capital.

1054 Potomac St., NW Washington, D.C. 20007

www.georgetowner.com Phone (202)338-4833 www.downtowner.org
Fax (202)338-4834 1
 GMG DOWNTOWNER

THE
georgetown media group

Our readers have expendable income that allows them to enjoy the modern luxuries of life in style.
They spend it on dining out, travel, new fashions for their homes and wardrobes, attending the
performing/visual arts and donating to charitable events on a consistent basis. They are educated,
affluent and opinionated leaders of their community who exert a powerful influence on Washington
D.C. and the greater metropolitan area. We welcome you to use our publications as a tool to reach
your ideal target market.

Persons Age Marital Status Households Education

Male 43% 18-25 15.5% Married 68% With Children 50% Professional 92.7%
Female 57% 26-35 19.5% Single 32% Students 7.3%
36-45 23% Income
46-55 20% 50+K 17%
56+ 22% 100+K 35%
250+K 45%
Demographics

The Georgetowner now distributes 40,000 copies, with 7,000 copies mailed directly to the residents
and businesses of Georgetown. In addition, we are printing 10,000 copies of The Downtowner. In
2005 alone, 45 new condo and apartment buildings were added to The Downtowner’s distribution
list. Together the papers are distributed to over 600 locations in Washington, Maryland and Virginia .
What Types of Places Carry the Papers?
Upscale neighborhoods and stores such as Whole Foods, Balducci’s, Barnes & Noble, Starbucks,
Olsson’s and Border’s Books carry our publications. We have racks in many restaurants, coffe shops,
delis, residential apartment/condo buildings and hotels. There are also street boxes near Metro sta-
tions.

Washington, D.C. Virginia Maryland

Georgetown/M Street Arlington Potomac
Connecticut Avenue Reston Bethesda
Spring Valley Great Falls Chevy Chase
Wisconsin Avenue
Dupont Circle
McLean
Leesburg
Rockville
Distribution
New Convention Center Tyson’s Corner
Verizon Center Middleburg & The Plains
North of Georgetown Crystal City
Van Ness Vienna
Since
1954

Pennsylvania Ave.
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1054 Potomac St., NW Washington, D.C. 20007

www.georgetowner.com Phone (202)338-4833 www.downtowner.org
Fax (202)338-4834 2
 GMG DOWNTOWNER

THE
georgetown media group

We are proud to present a few of our clients:

Washington Fine Properties Washington Performing Arts Society Glow Tanning Salon
Superior Home Services, INC National Capital Bank Amtrak
Begg Long & Foster HSBC Bank Chrome Photography
Clients
TTR Sotheby’s International Realty Office of Tax and Revenue Somafit
Corcoran College of Art & Design Gallery Anatolian Griffin Market
The National Philharmonic Arena Stage Four Seasons Hotel
Volume

Cultural Tourism DC Hyde Elementary School Ritz Carlton

6, Number
23

Beating
winte the
All the
News
you can
use!

Embassy of the Czech Republic Town Hall Arena Stage Blue r

JaNuar
y 13
- 26 2010

s
First Savings Mortgage Tony and Joes Long and Foster theSshhiloh in
Neigh aw
borh
Peacock Restaurant Down Dog Yoga The Residences At Thomas Circle Don
ood

DiStrof the
ict
Café Milano Georgetown Cupcakes Georgetown Dermatology Feat ure

Gastrop
ub
amer Dead ins
Wright
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on Fo
od

“WOW!! What a handsome
photo of you on the cover of
the January 25th edition of the
Georgetowner. I was especially
delighted to read your two-
page interview. As usual, you
are eloquant, knowledgeable,
and forthright. Unfortunately, I
don’t get to France much these
days, but please let Eunice and
me know where you will be liv-
ing. Eunice joins me in spend-
ing you our warmest regards
“Thank you! You are such a
delightful person. I was on
my way into town this morn-
ing and I dropped by the gas
station in the Plains. There was
“The Georgetowner” and I took
3 copies. Beautifully done.
Wow!! Does not get better then
that! You placed [my ad] in the
most perfect spot and I am now
challenged and encouraged to
do my best and live up to my
reputation. “
“I met a woman at an event
who said “I read your publica-
tion this past week on the John Testimonials
Lennon art exhibit and at-
tended the show” (The George-
towner’s May 6, 2009 edition
had an ad for the event and an
interview with YOKO ONO). She
than went on to tell me that she
was going back to buy a piece
from the gallery the next day!”
- Tamara Smith
N E R TH
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TOW
10
9 20
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Mar
24 -
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and our best wishes for happi-

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ness and success in all you do. “ - Viccor Jewelry Owner Sinc
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1054 Potomac St., NW Washington, D.C. 20007

www.georgetowner.com Phone (202)338-4833 www.downtowner.org
Fax (202)338-4834 3
 GMG DOWNTOWNER

THE
georgetown media group

Deadline Date Issue Date *Cover/Special Feature/Holidays

1. January 7 January 12 *Annual Contest Winner/ Fashion/ Real Estate
2. January 21 January 26 *Wedding Fashion/ Beauty
3. February 4 February 9 Real Estate/ Food & Wine/ Valentine’s Day
4. February 18 February 23 Arts Preview/ Education/ Fashion Week
5. March 4 March 9 Travel/ Real Estate
6. March 18 March 23 Fashion/ Education
7. April 1 April 6 Food & Wine/ Real Estate/ Green Issue
8. April 15 April 20 *House Tours/Education/ Green Issue
9. April 29 May 4 Real Estate/ Mother’s Day Schedule
10. May 13 May 18 Fashion/ Travel
11. May 27 June 1 Real Estate/ Food & wine
12. June 10 June 15 Fashion/ Education
13. June 24 June 29 Travel
14. July 8 July 13 Real Estate
15. July 22 July 27 Food & Wine
16. August 5 August 10 Real Estate
17. August 19 August 24 Arts Preview/ Fashion/ Education
18. September 2 September 7 Arts Preview/ Fashion
19. September 16 September 21 Food & Wine/ Fashion Week
20. September 30 October 5 *Anniversary/ Real Estate
21. October 14 October 19 Travel
22. October 28 November 2 Real Estate
23. November 11 November 16 Arts/ Food & Wine
24. November 25 November 30 Education
25. December 2 December 7 *Annual Window Competition/ Real Estate
26. December 9 December 14 Fashion/ Food & Wine
* Subject to Change
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1054 Potomac St., NW Washington, D.C. 20007

www.georgetowner.com Phone (202)338-4833 www.downtowner.org
Fax (202)338-4834 4
 GMG DOWNTOWNER

In Country Schedule
Issue Date Special Features
1. January 12
2. January 26
3. February 9
4. February 23
5. March 9
6. March 23
7. April 6
8. April 20
9. May 4
10. May 18
11. June 1
12. June 15
13. June 29
14. July 13
15. July 27
16. August 10
17. August 24
18. September 7
19. September 21
20. October 5
21. October 19
22. November 2
23. November 16
24. November 30
25. December 7
26. December 14
THE
georgetown media group
Featured Counties
1. Loudoun County, VA *Wine
2. Charlottesville, VA *Weddings Eastern Shore
3. Romantic Getaways Easton
4. Williamsburg, VA Oxford
5. Loudoun County, VA St. Michaels
6. Eastern Shore *Boat Shows Annapolis
7. Historic Garden Week in VA
8. Loudoun County, VA *Equestrian Northern Neck Features
9. Charlottesville, VA *Wine Tours Urbanna
10. Eastern Shore Kilmarnick
11. Upperville Horse Show Irvington
12. Beaches *Rehoboth Beach Whitestone
13. Beaches *Northern Neck Fredricksburg
14. Beaches *Hamptons, NY
15. Beaches *Newport, RI Hunt Country
16. Beaches *Nantucket/Martha’s The Plains
17. Wine Festivals Upperville
18. Eastern Shore Middleburg
19. Equestrian Fauquier
20. Romantic Getaways
21. Oyster Festivals Albemarle
22. Easton Maryland WFF Charlottesville
23. Country Thanksgiving *Williamsburg Wintergreen
24. Charlottesvile, VA Monticello
25. Country Christmas James Madison
26. Skiing Waynsboro

Editorials & Opinions curean events to making five-star Social

Comments from our editorial board
as well as guest columnists from the
most powerful sectors of the nations
capital.
Observer
Who is doing what in our neigh-
borhoods. Look for the Community
Calendar.
Town Topics
Highlighting local issues. Also look
for DC Diary, a political notebook
written by Councilmember Jack
Evans.
Real Estate
News and features on new and his-
toric properties for sale. A special real
estate section printed eight times
annually includes DC Metro residen-
tial sales figures for sold properties.
Business
Business news and special columns
focusing on commercial properties
and business comings and goings.
Calendars
Events around town including: Galas
and Social Happenings, Business,
Dining, Community, Family and
Education.
Food & Wine
We cover everything from local epi-
meals in your own home. Also A pictorial look at Washington’s soci-
includes a wine column, interviews ety, charitable and gala events.
with top chefs in Main Ingrediant
and dining reviews. We also feature, Education
“Cocktail of the Week” in this section. Our “Inside Education” section will
profile Washington schools of all
In Country/Travel
Need a break from the city? This
varieties. Parents can read about Sections
the best schools available, published
popular section highlights quick get- work from their students, and all
aways off the beaten path and long
the essential information needed to
distance travel, polo wineries, and
make the right educational choices
equestrian life.
for their children.
Visual Arts Body and Soul
Reviews and commentary on major Information on health, sports, fitness,
gallery shows all over town in Art
beauty, nutrition, Spas, and Medi-
Wrap and Museum reviews. Look for
Spas complete with a Spa and Fitness
listings of private shows and public
Guide to let readers know how and
exhibits.
where to stay healthy and happy.
Performance Arts All Things Media
Listings and reviews of current the- A multi-media profile of DC’s movers
atre, opera, dance and music perfor-
and shakers in print and on the air as
mances.
well as new innovations in the world
Style of media.
Two great sections! “Haute and Cool” Fashion
covers fashion and retail for every
style while “Le Décor” looks at inte-
rior design trends and tips for your
home and garden. Tired of the same
old shopping? These sections offer
a fresh look at unique shops around
the DC Metro area- and much more.

1054 Potomac St., NW Washington, D.C. 20007

www.georgetowner.com Phone (202)338-4833 www.downtowner.org
Fax (202)338-4834 5
 GMG DOWNTOWNER

THE
georgetown media group

The Georgetowner The Downtowner

price per issue price per issue
size 1x 6x 13x 26x 1x 6x 13x 26x
Full Page $ 1,450 $ 1,375 $ 1,305 $ 1,160 $ 1,015 $ 965 $ 913 $ 815
Black & White

3/4 1090 1035 980 870 765 725 690 609

1/2 730 695 655 580 515 490 460 400
1/4 425 400 380 340 300 280 265 240
1/8 245 230 220 195 170 160 155 135
1/16 125 120 110 100 90 85 75 70 Print Ads
1x 6x 13x 26x 1x 6x 13x 26x
Full Page $ 2,180 $ 2,070 $ 1,960 $ 1,750 $ 1,525 $ 1,450 $ 1,370 $ 1,225
3/4 1635 1555 1470 1310 1445 1090 1030 920
1/2 1090 1035 980 870 765 725 685 610
Color

1/4 640 605 545 515 450 425 380 360

1/8 365 345 330 295 255 240 230 205
1/16 180 170 155 145 125 120 110 100

Classifieds
The cost is $35 for 25 words or less; $2 additional for each boldfaced word; $0.50 per addi-
tional word past count of 25. Classifieds must be paid in advance.
Service Directory/ Display Ads
Display ads sold for $100 per issue (3.5”x 2”, black & white). $25 more for color. $45 per extra inch.
Dining Guides
$85 per issue (2”x4.5” in) - 6 Time Minimum. Every issue contains a special page
listing restaurants.
Inserts
Fliers inserted into the paper cost $200 + $99 per 1000 - Call for custom quote
volume discounts apply.
Article Sponsorship
Starting at $250.00 — Depending on size and positioning. Top Leaderboard
Medium Rectangle

Ad Size 1x 6x 13x 26x Web Ads

Top Leaderboard 728px-90px $ 600 $ 570 $ 510 $ 480 Sky- Wide
craper Skyscraper

Wide Skyscraper 160px-600px 475 455 415 395

Skyscraper 120px-600px 400 380 340 320
Large Rectangle 336x250px 475 455 415 395
MediumRectangle 300px-250px 400 380 340 320
Square 250px-250px 275 265 245 235
Large Rectangle
Small Square 200px-200px 200 190 170 160

Square

Small
Square

1054 Potomac St., NW Washington, D.C. 20007

www.georgetowner.com Phone (202)338-4833 www.downtowner.org
Fax (202)338-4834 6
 GMG DOWNTOWNER

THE
georgetown media group

Media Specifications for image-ready ads provided by clients:

l Ads may be received in PDF, JPEG, or hard copy (scannable) formats, all at no less than 300 dpi (Dots Per Inch).
l All color must be in composite color CMYK format (no RGB).
l Minimum resolution for graphics and photos is 300 dpi.
l Black type should be black ink only, not four color registration.
l Small sans-serif type 9 points and higher, serif type 12 points and higher and fine serif type (eg., Bodoni) 14
points and higher should be one-color only.
Media Specifications for graphic designs, provided by client: Media Specs
l Logo (if company has one)
l At least one photo at no less than 300 dpi.
l Any text and company information
Deadlines:
l Space reservations must be made by 12 pm on the Friday before publication.
l All ad materials must be received by 12 pm on the Friday before publication.
l Send to the GMG Inc. Graphic Designer alyssa@georgetowner.com

Standard Ad Sizes:

Full Page 3/4 1/2 1/2

10.25 x 12.5’’ 7.5 x10.5” 10.25 x 6.125’’ 4.875 x 12.5’’
horizontal vertical
12.5''
12.5''

10.5''

6.125''

10.25'' 7.5'' 10.25'' 4.875''

Ad Sizes
1/4 1/8 1/8 1/16
4.875 x 6.125’’ 4.875 x 3’’ 2.375 x 6.125’’ 2.375 x 3’’
horizontal vertical
6.125''
6.125’’

3''

3''

4.875'' 4.875'' 2.375'' 2.375''

1054 Potomac St., NW Washington, D.C. 20007

www.georgetowner.com Phone (202)338-4833 www.downtowner.org
Fax (202)338-4834 7