GROUP ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Nguyễn Ngọc Minh Hiếu Student ID number: 31201029122

Student name: Nguyễn Thị Bảo Vân Student ID number: 31201028911

Student name: Văn Công Đạt Student ID number: 31201028812

Student name: Ngô Ngọc Trâm Student ID number: 31201029052

Student name: Phạm Quang Vinh Student ID number: 31201029209

UNIT AND TUTORIAL DETAILS

Unit name: Business Communication Class BC-1

Tutorial/Lecture: Business Communication Group 3
Lecturer or Tutor name: John Bayarong, Tran Cam Binh

ASSIGNMENT DETAILS

Title: Final Project: Group Report

Length: 15 pages Due date: 1/1/2021 23:59 Date submitted: 1/1/2021

DECLARATION
x
I hold a copy of this assignment if the original is lost or damaged.
I hereby certify that no part of this assignment or product has been copied from any other student’s
work or from any other source except where due acknowledgement is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in
another (previous or current) assessment, except where appropriately referenced, and with
prior permission from the Lecturer / Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/ produced for me by any other person
except where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator
concerned.
I am aware that this work may be reproduced and submitted to plagiarism detection software
programs for the purpose of detecting possible plagiarism (which may retain a copy on its
database for future plagiarism checking).
Student’s signature: Nguyễn Ngọc Minh Hiếu
Student’s signature: Nguyễn Thị Bảo Vân
Student’s signature: Văn Công Đạt
Student’s signature: Ngô Ngọc Trâm
Student’s signature: Phạm Quang Vinh
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration
has not been signed.

Executive summary:
 The project is founded with a view to helping “Dreamer912” – an online clothing business in
terms of brand awareness and customers’ insights. There are four main tasks in the project:
making surveys, designing infographics, popularizing the brand through social media
platforms, offering insightful solution according to the processing stages including data
analyzing, adapting and so on. Each task serves a particular purpose and is divided among
team members to meet the media timeline set up by the business manager. Although we
encountered several challenges along the way, we managed to reach certain achievements.

Organizational background

Dreamer912 is an online fashion store offering women clothing like jewelries, handbags, heels,
dresses, etc. Founded in 2019 in Ho Chi Minh City, Vietnam, its view is to provide luxurious yet
affordable pieces of clothing to customer. To strengthen relationships between buyers and
providers, Dreamer912 fashion is based on quality and professionalism, with the core of
objective of bringing the best female fashion clothing at the fairest price. However, being a fresh
business in today’s competitive market, its approach to customers was not satisfactory.

Project Description
Our group assisted the business in running the upcoming Christmas sale program. This event
aimed to target customers who feel the need to shop during Christmas or the end of the year as
well as growing customer gratitude for supporting the shop since its initiation. Our group has
made survey on customers’ behavior towards various products and offer responsive strategies to
match nowadays’ tendency.

Project Deliverables

1. Prepare project plan:

- Setting up timelines

- Creating & assigning tasks

- Establish common goal among members

2. Design infographics:

- Eye-catching and appealing

- Christmas atmosphere

- Present clear and precise content

3. Making a survey:

- Target audience focus (Age range, gender, favorite products, sale demands…)

- Data analysis

- Distributing survey

4. Promoting sales through social media:

- Adapt to customers’ needs through data and feedbacks

- Present clear and precise content

- Include business and on-sale products description

- Eye-catching and appealing

Planning

TASK 1

Activity Responsibility Deadline

Setting up timelines Hieu 20/12

Creating & assigning task Hieu 20/12

Determine common goals Hieu 20/12

Writing proposal (9),(10) Dat, Van 19/12

Writing confirmation email Dat, Hieu 31/12

(11),(12)

TASK 2

Activity Responsibility Deadline

Content & design infographic Van 25/12
on shoes sales (2)
Content & design infographic Vinh, Van 27/12
on handbags sales (3)
Content & design infographic Tram 29/12
on accessories sales (4)
Content on shoes sales Dat 31/12
extension (7)
Initiate Christmas week sales Tram, Dat, Hieu 25/12
(1),(6)

Task 3
 Activity Responsibility Deadline
Survey content (8) Dat, Tram, Vinh 22/12
Distributing survey Everyone 22/12
Data analyzing Vinh, Dat 25/12
Establishing adaptive Dat, Hieu, Van Throughout the event
strategies

Implementation
TASK 1

Activity Date finished Difficulties Further improvement

Setting up timelines 20/12

Creating & assigning 20/12
tasks
Determine common 20/12 Considering what Create more frequent
goals goals can be group meetings to
ambitious yet readdress the issues
achievable and keep up with
deadlines
Writing proposal 19/12 The business
email manager was too
busy to reply,
therefore delay the
event.
Writing confirmation 31/12
email

TASK 2
Achievement Date finished Difficulties Further improvement

Content on shoes sales 25/12

& infographic
Content on handbags 27/12 Struggle to raise New sale/promotion
sale & infographic awareness on different products

Content on accessories 29/12 Struggle to raise New sale/promotion

& infographic awareness on different products

Content on shoes sale 31/12

extension

Initiate Christmas week 25/12

sales

TASK 3
Activity Date finished Difficulties Further improvement
Survey content 22/12

Distributing survey 22/12 Few participants Expand survey

answered the survey awareness on
(30 people) multiple online
platforms and include
offline survey
Data analyzing 25/12

Establishing adaptive Throughout the event Manager was

strategies reluctant to extend
shoes sales in
exchange for brand
awareness

Achievement

- Complete the infographic design. The infographic has attracted 1134 viewers, 163 reactions, 17
comments, 8 shares.
- Based on the answers of the online survey, completely made a useful sale strategy.

- Based on the customer’s reviews and needs, suggested one more shoes sale extension event on
30/12/2020.

- The number of viewers has increased 70% since the project started (96 likes on 24/12/2020,
161 likes on 31/12/2020). (5)

- Collected feedbacks and opinions of customers about shopping patterns. The information
helped to prepare well for the following strategies.

Future improvement

- Use one color as the theme for the event so that all the posts are aligned and the event would be
easier to be recognized.

- The survey should be more well-organized and through more means of media including offline.

- Emails should be the main platform in exchanging important information to convey

professionalism.

- Proper style of communicating in both social networking sites and customer service.

- Enhance chatbot in Facebook, Shopee to meet customer satisfaction and needs.

- Be available on more e-commerce exchange to be adaptive on the modern market.

Appendice

(1) (2)
(3) (4)

(5)
Number of customers reached

Number of interaction within posts

Likes

(6)

(7)
(8)

Translate: - Clothes: 90,3%

- Shoes/heels: 48,4%
- Handbags: 16,1%
(9)
Translate:
My name is Dat, a university student major in Business Administration. My group is from
University of Economics, we are conducting a business project and proposing to provide your
online business a marketing business project on an electronic platform. We would love to
cooperate with the store for mutual growth and companionship.
Proposed solution: The varied methods we offer not only help raise customer awareness of your
product, bring profitability but also enhance your experience when working in HCMC.
Steps involved:
1. Make survey to relating subjects
2. Seed social networking sites by frequently posting appealing content
3. Create infographic to increase customer familiarity with the products
4. Record the results to track the project progress
Benefits:
- Strengthen the bond between buyer and customer
- Generate higher profit
- Broaden company’s insight in customer shopping behavior and habit -> create future sale
strategy
We are very thankful and looking forward to hearing a response from you.
Regards,
Van Cong Dat
(10)

(11)

Translate:
Dear Mr. Dat,
Shop Dreamer is thankful for your assistance and support from your team. We have gained many
more potential customers, interactive posts and received your responsive strategies in the near
future.
Wish your team luck and success.

(12)
Translate: Dear Ms. Van Nguyen Quynh Nhu, manager of Dreamer912,
I am Van Cong Dat. On behalf of our group in University of Economics, I am writing this email
to inform that our project is over and received certain achievement. Specifically, these are the
goals we have achieved:

 Number of likes and followers on Facebook rose about 70%

 The event initiation post reached more than 1,100 customers, with over 200 interactions
 Survey conducted on customers’ behaviors to gain customers insights, therefore
proposing sale, event, strategies during our project and in the near future
 Sale day extension reached as a result of customers’ demands, promoting the store
growth and profit.
We suggest that Dreamer912 promote more sales on clothing, shoes/heels and maintain an
interactive web page to keep growth and profit rise and stable.
We could not say we reached the expectation level but the project has ended competently and
with ease. We appreciate for your giving us the chance to apply our business project into your
online store. We hope to have further cooperation in the future. Your feedbacks and comments
will be appreciated and considered.
Best wishes for Dreamer912,
Van Cong Dat

References
Organization: https://www.facebook.com/Dreamer912.store