Role of digital media in enhancing women empowerment

She strove, got noticed, and won!

This is how digital media is helping women entrepreneurs all across the world. Their feminine
spirit, intellect, and courage of triggering disruptions in the digital ecosphere are transforming
their ideas into realities. Digital landscapes are creating effective networks for aspiring women;
for many of them, digitization brings business opportunities, and for others, it is a universal
platform to unveil their rocking ideas and talent. Overall, it is a win-win platform. The era of
Internet & E-commerce has made them utilize their self-attained capabilities and potential to the
fullest.

Digital, is not only the most quintessential platform to raise voice and get heard, but it's also the
most fertile ground to explore business opportunities and cultivate profits for women
entrepreneurs around the world, including Pakistan. Digital Media is the safest avenue for
women to follow and uphold their dreams for a better tomorrow.

Women and New Media

In the last few years, the effective camouflage of Internet and Social Media has successfully
converted many big ideas into powerful brands, and unlike the traditional business ecosystem,
the performance of companies run by women leaders is pretty impressive and inspirational on
digital landscapes. Digital media has given a new spark to feminism, gender equality, and
women empowerment. From social awakening to education and individual right to economic
liberty, digital media is fast emerging as the true power of liberalization for women.

Business beyond Dreams

As financial dependence was a big hurdle in the growth and development of women, E-
entrepreneurship became a great force for women to cross these hurdles. The success stories of
women entrepreneurs one after another have made the digital landscape a vast harbor of
enterprising opportunities. Digital Media has added wings to women's ambitions; to fly high and
create businesses with impact. That is why; hundreds of successful women believe that Digital
Media has played a big role in their achievements. In addition, the beauty of digital business is
that one can operate/start it even from one's drawing room. It has helped many women to be
independent and rising.

Planning for a Fairer World

Apart from career and business, Digital Media is equally influential in the other occupations for
the Pakistani woman. Today, she is more empowered to raise her voice on issues such as Triple
Talaq, domestic violence, and marital rape. The onset of Digital Media has also motivated
women to speak, talk and discuss matters, which are very much relevant to their respectful
survival, but has been flagged as taboos in patriarchal societies. Now they have platforms to
discuss these issues without inhibitions and restraint.
It wouldn't be an over exaggeration to state that social media has really socialized women to a
great extent and social networking platforms like Facebook, Twitter, and Instagram have proved
to be very effective in raising their collective voice and mobilizing their energy in the right
direction. The 'Me too' movement initiated by Hollywood actress Alyssa Milano against sexual
harassment and assault is a live example that how strongly the social media has connected the
women to fight for their rights and justice.

Driver of Change

The birth of digital media has brought so many opportunities for women to celebrate their talent,
ideas, skills, and creativity in almost every field and especially in trade & commerce. They are
now more capable of accepting challenges and giving a tough competition to their male
counterparts like never before. They are now more empowered to raise their voice and more
confident to move up & rise.