8 KEY FOOD TRENDS 2018

Being brave to identify commercial opportunities,

evaluate and adapt consumer’s behaviours
based on the latest key food trends
José Namén
josenamen
 83 91 71
www.menti.com

Go to www.menti.com

83 91 71
 HUMAN FUTURES PART 1 ETHICAL EDUCATORS

EVOLUTION OF CULINARY TRENDS

1 9 7 9 2 0 0 2 2 0 0 6

Wraps, Thai Bubble tea, pisco Vietnamese food,

food… sours… salad bars…
 HUMAN FUTURES PART 1 ETHICAL EDUCATORS

EVOLUTION OF CULINARY TRENDS

2 0 0 8 2 0 1 1 2 0 1 6

Kale, izakayas, Macarons, street Poke, coconut,

Goji… food, black rice, kombucha…
Meat-free
Mondays…
WATCHING TRENDS IS NOT ENOUGH
 TRADITIONAL
IN SPIR ATIO N

R A D I C A L T R A N S PA R E N C Y

N EW N AT U R A L

CONVENIENCE

PER SO N A L IZ AT IO N

P R E S E N TAT I O N
Traditional Inspiration
The trust in the familiar
emphasizes the opportunity for
manufacturers to look to the
past as a dependable source of
inspiration.
 Nostalgia “Ancient” Localized Twist

Paper Boat Panakam, India
The back of the pack includes a nostalgic
story: “At the window, I drink my panakam.
Amma combs my hair, and ties my plaits. My
friends just shouted my name downstairs.
She kisses my forehead and I’m off to play.”
Worley’s Special Reserve English
Keeved Cider, US
Alcoholic hard cider is made in England
using the “ancient art of keeving, which
creates a naturally sparkling cider”
Guinness Africa Special Stout, Nigeria
Beer contains local ingredients ginger,
lemongrass, cola nut and chili and its
packaging features artwork by a Nigerian
graffiti artist.

Consumers seek comfort from

1. IN TRADITION modernized updates of age-old
WE TRUST… formulations, flavors and formats
Radical Transparency
Consumers are looking for
brands to court them with
transparency, simplicity and
evidence.
 An “open kitchen” approach.
2. BASED ON A Products provide detailed information on

TRUE STORY… sourcing, production.

New Natural
More manufacturers are releasing or
promoting formulations that center on
plants and the flavors, fortifications
and functionalities they can add to
food and drink products.
 3. HEALTHY The power of plants
BEVERAGES…
 Convenience

17
 More products can target
4. TIME IS OF THE
meal-time with time-saving
ESSENCE… solutions
More consumers of all ages are living
in single-person households or
occasionally eating meals alone,
requiring right-sized products.
 ICHIRAN
5. TABLE FOR
Solo dining
ONE…
There is a market for nighttime
products that help people of all
ages calm down before bedtime,
sleep better and restore the body
while they rest.
Lidl Solevita Relaxing Juice with
Melatonine, Spain
Blend of apple and pear juices with
valerian and melatonin extract is said
to be ideal during the night
6. THE NIGHT
SHIFT…
NightFood Midnight Chocolate Kellogg’s All-Bran Apple Crunch
Crunch Optimized Nighttime Nutrition Wheat Flakes, Mexico
Bars, US
New packaging promotes cereal at
Bars are said to satisfy after-dinner night for improved digestion
cravings, keep diets on track and
support better sleep
Evening is tapped as a new occasion for
functional food and drink formulations
Personalisation
 VITA MOJO
7. CUSTOMIZED Restaurant offers personalized
MEALS portion sizes
Presentation
The rise of food-centric media has
sparked a new interest in cooking, not
only for the sake of nourishment, but
for the purposes of sharing one’s
creations on social media.
 Packaged food brands are leveraging the online
8. GOOD ENOUGH viewing and sharing habits of social media savvy
consumers.
TO SHARE…
 1. In tradition
we trust

2. Based on a true story

3. Healthy beverages

4. Time is of the essence

5 . Ta b l e f o r o n e

6. The night shift

7. Customized meals

8. Good enough to
share
8 KEY FOOD TRENDS 2018

Being brave to identify commercial opportunities,

evaluate and adapt consumer’s behaviours
based on the latest key food trends
José Namén
josenamen