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  • Connecting To Gen Y / Millennials

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    Liza Kuntadi
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    Gen Y, also known as Millennials, born between 1979-1995, make up 50% of Indonesia's population and communicate fundamentally differently compared to previous generations. While they are tech dependent, using technology to connect, they are not necessarily tech savvy. Gen Y also has a different attitude toward work, as evidenced by 26-year-olds Ferry Tenka and Kevin Mintaraga selling their companies to large corporations, and a 1,000% increase in ideas being generated. Quotes from 25-year-old Tad, an Intuit employee, suggest Gen Y aims to make innovation easier and more fun.

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    Apa yang ingin diketahui mengenai Gen Y.

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    Gen Y

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    Gen Y, also known as Millennials, born between 1979-1995, make up 50% of Indonesia's population and communicate fundamentally differently compared to previous generations. While they are tech dependent, using technology to connect, they are not necessarily tech savvy. Gen Y also has a different attitude toward work, as evidenced by 26-year-olds Ferry Tenka and Kevin Mintaraga selling their companies to large corporations, and a 1,000% increase in ideas being generated. Quotes from 25-year-old Tad, an Intuit employee, suggest Gen Y aims to make innovation easier and more fun.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    12 views31 pages

    Connecting To Gen Y / Millennials

    Uploaded by

    Liza Kuntadi
    Gen Y, also known as Millennials, born between 1979-1995, make up 50% of Indonesia's population and communicate fundamentally differently compared to previous generations. While they are tech dependent, using technology to connect, they are not necessarily tech savvy. Gen Y also has a different attitude toward work, as evidenced by 26-year-olds Ferry Tenka and Kevin Mintaraga selling their companies to large corporations, and a 1,000% increase in ideas being generated. Quotes from 25-year-old Tad, an Intuit employee, suggest Gen Y aims to make innovation easier and more fun.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 31

    CONNECTING to

    GEN Y / MILLENNIALS
    Teens - 20’s
    1979 - 1995
    50%
    of Indonesian Population
    Gen Y’s fundamentally
    different way to
    communicate
    Gen Y’s is not tech savvy.
    But they are
    TECH DEPENDENT.
    Gen Y’s fundamentally
    different attitude
    toward work
    Ferry Tenka. 26. Sold his company to GROUPON.
    Kevin Mintaraga. 26. Sold his company to WPP Group.
    Increase of ideation rate
    = 1,000%
    I just wanted to make the company better.

    I thought that if I could make


    innovation easier and more fun, then
    more people would want to do it.

    Tad. 25. Intuit Employee.


    Arief Aziz. 26.
    Fellexandro Ruby.
    26.

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