GENERATION Y

Presented By
Nikhil Chourasia
 INTRODUCTION
•Generation Y, also known as Millennials and Nexters,
are the children of Baby Boomers who are born between
1980 and 1995.
•This generation is confident, independent, and goal-
oriented. Although, technology advances began in the
Gen X era.
•Generation Y was born into technology and often knows
more about the digital world than their teachers and
parents.
 CHARACTERISTICS OF
GENERATION Y
1. Tech/Web Savvy:
Generation Y prefer to communicate more quickly and
effectively via email, social networks or text messaging
as opposed to traditional means of communication. The
generation are also attracted to organisations where
technology is are the forefront of the companies ethos.
Traditional companies are less of an attraction for the
millennial generation. Technology needs to be part of
this generations day to day life.
2. Family Orientated:

The way one see’s the workplace is entirely different

when it comes to Generation Y. Instead of working long
shifts to work their way up an organization the
millennial generation prefer flexible working schedules
and a more rounded work/life balance. Don’t confuse
the generation as lazy. Far from it however family life
takes priority over the work place. Many Generation Y’s
have grown up with overworked parents and this has
driven the new perception to work.
3. Ambitious:
Generation Y are confident and ambitious. Expectations
typically need to be managed as Generation Y’s are
confident to take on important roles within organizations as
soon as they begin. Giving Generation Y’s the resources
they require to see development is a strategic way
businesses look to keep the generation happy. Unlike
generations before them they are happy to change job roles
more often to find the right organization to work within.
4. Team Players:

Teamwork is high on the agenda of Generation Y.

Working as a team is high on the agenda and regular
team meetings and collaboration with colleagues is
preferred. Generation Y wants to be involved and
included. They expect openness and transparency from
management and colleagues and seek for this team
playing mentality within an organisation.
5. Communicators:

Communication is key for Generation Y however it has to be

on the right terms. Sending a Generation Y an email, a tweet
or a Facebook message will receive an instant reply whereas
a phone call may take a little longer for a return. Within the
office environment Generation Y’s prefer communication
via email whereas the baby boomer generation prefer to pick
up the phone. Communication which is quick, effective and
on Generation Y terms will be conducted in a heartbeat.
6. Like to be loved:
Constant feedback, gratitude, relaying to someone they
are doing a good job are common characteristics of
Generation Y. In generations before this level of
communication was unheard of with senior
management however Generation Y in the workplace
seek this level of love. Having this level of guidance
and reassurance is essential when working with and
nurturing this generation.
 CUSTOMER EXPECTATIONS OF
GENERATION Y
1. Customize and personalize: Millennials do their research,
seeking out information relevant to them. They consider it
both easy and sensible so we need to make it easy to find.
2. Be accessible and fast: Millennials live their lives online in a
24/7 world and expect companies to do the same. Closed at
night and on weekends won't cut it anymore.
3. Make it shareable: Millennials share what they like. They
live through social media.
4. Extend the experience: Millennials have fewer dollars to
spend than previous generations so they negotiate everything.
They are more apt to pay a little at a time so you need to offer
incentives to keep them coming back. Their starting point for
price is free. They will pay for service, but you have to earn it.
5. Make it visual: They've watched YouTube turn ordinary
people into stars so often it's now expected. You need to use
video to make the connection between the Millennial consumer
and your brand or product.
 CONCLUSION
GENERATION Y presents the next gigantic
opportunity and the next considerable challenge for
managers and business leaders in the new economy.
As we have seen, Gen Y are upbeat and full of self-
esteem. They think education is cool, and they are
paving the way to a more open, tolerant society.
They also are volunteering more of their time to
good causes than perhaps any generation in history.