Es necesario dibujar a mano un cartel utilizando los recursos que tiene (cartulina, papel, tablero

acrílico) como ayuda visual para una presentación del problema, la misma debe incluir

 Sebastian Bedoya
 12/10/2020
 Case name: Kodak Case
 A problem tree with problem

The main problem was the digital transformation strategy did not apply to the company
with efficiently. They mind were in the past and not in the future they had others intentions
with the company and the result was that the company did not prepare for the future of that
area. While, the others companies had advantage
The problems tree were:

 Kodak was still not growing its digital business at full strength and continued to exploit the
traditional technologies

Causes and consequences of the situation faced by the company in the case

 The parallel strategy of adopting disruptive digital innovation while maintaining the
disrupted film and photofinishing business proved to be unsuccessful.
 Kodak was already lagging far behind Fujifilm and other competitors
Grabe y publique en YouTube un video de 2-3 minutos donde el alumno aparece con el mismo
cartel dibujado a mano presentando en inglés el problema de la empresa en el caso, mencionando
específicamente lo siguiente:

 Sebastian Bedoya
 12/10/2020
 General description of the company in the case study

Founded in 1889 by George Eastman, the Eastman Kodak Company led the photographic
industry for nearly a century. Eastman had been the first to successfully mass-produce dry
plates and introduced the first transparent photographic film, establishing a tradition of
innovation for his company. more. The first digital camera was invented by Kodak in 1975
but the company did not commercialize the technology until 1991 with a professional
version, followed by a consumer version in 1995.

Kodak was relatively late to recognize the critical impact of digitization. In 1997, Kodak
defined its business as “PICTURES”.

Kodak filed for bankruptcy in January 2012 and announced soon after that it would no
longer manufacture digital cameras and some other digital imaging products.

 Problem faced by the company in the case study

 The main problem was the digital transformation strategy did not apply to the company
with efficiently. They mind were in the past and not in the future they had others intentions
with the company and the result was that the company did not prepare for the future of that
area. While, the others companies had advantage

 Causes of the problem in the case study

1) The parallel strategy of adopting disruptive digital innovation while maintaining the
disrupted film and photofinishing business proved to be unsuccessful.
2) Kodak was already lagging far behind Fujifilm and other competitors

 Consequences of the problem in the case study

Kodak was late to the digital camera market and ceased its earlier diversification efforts to
exclusively focus on its core business in picture.