Kodak Case study

Kodak is facing a problem in their business because they have lost the market share to other digital
camera companies. The main reason why Kodak is losing the market share is because people are now
using digital cameras instead of film cameras. Another reason why Kodak is losing the market share is
because they have been overcharging for their film and camera equipment.

Kodak has been charging customers too much for their film and camera equipment so that they can
make profit on these items. The company has also been overcharging for its film and camera equipment
because it does not want to lower its price since it knows that people will still buy its products even if it
does not sell them at a high price.

The company needs to lower its prices since it is losing money every day just by selling its products at an
expensive price tag. The company also needs to lower the price of its film and camera equipment so that
it can make more profit each day.

The Kodak case study is about a company that has been struggling for many years. They are trying to
find a way to stay in business and get back on their feet. The company was founded in 1888 by George
Eastman, who is also known as the father of photography. In the beginning, it was a simple camera that
could be used by anyone. There were no cameras like this one available at that time, so it had to be
invented by George Eastman himself.

The company's name was changed from Eastman Kodak Company to Kodak Corporation in January 1992
when it became a publicly traded company. It has been around for over 100 years and has been making
cameras, film and other products ever since. Today, the company is still going strong with more than
200 million customers worldwide who use their products every day (Kodak).
In this case study you will learn about what happened to Kodak after they started making cameras
instead of just selling them through stores like Walgreens or Walmart (Kodak). You will also learn how
they tried to solve their problems by focusing on one thing: digital photography (Kodak). This way they
can compete against other companies such as Canon

KODAK CASE STUDY

Kodak's business was declining and it needed to come up with a new product. The company needed to
develop a new product that would increase sales and increase profits. The company also needed to
make sure that the new product was not only a great idea, but also one that could be successfully
marketed.

The company had received many ideas from employees, customers, and other interested parties.
However, they did not know which idea would work best for their company. They decided to test each
idea by putting it on display in front of potential customers at trade shows and conventions. They hoped
that this would help them find out which ideas were most appealing to consumers so they could choose
the best ones for further development and production of their next product line.

In order for this strategy to be successful, however, there needed to be enough samples available so
that everyone who visited the booth could see what each sample looked like and what it did for their
own needs or wants in life. It also needed to be easy for people to buy these items because if they had
too much trouble buying them then they might not buy anything at all!

Kodak was facing a crisis. The company was in dire straits and many people were against the way it was
being managed. Kodak had been making money for years but suddenly, it was not doing well. They
needed to do something quickly to stop their downfall or else they would lose everything they had
worked for.

Kodak had been making money for years but suddenly, it was not doing well. They needed to do
something quickly to stop their downfall or else they would lose everything they had worked for.
Kodak did not know what to do so they decided to go public with their problem and ask for help from
other companies. Their first step was going public with their problem because this is how they could get
other companies’ suggestions on how they could solve it.

The next thing Kodak did was going around asking other companies if they knew anything about what
could have caused their problems so far and what could help them out of the problem before it got
worse than it already is now.

Kodak is a company that manufactures cameras, photographic supplies and services. It was formed in
1888 from the merger of two competing firms, Eastman Dry Plate Company and the George Eastman
House. In the early 20th century, Kodak became the dominant player in photography and film markets;
by 1981 it was the largest manufacturer of photographic films and paper in the world.

The company has been involved in several highly publicized lawsuits with Apple Computer over patents
held by both companies. In 1997 Kodak sued Apple for infringing on a number of patents related to
digital imaging technologies. Among other things, Kodak claimed that Apple had infringed on its patents
related to digital imaging technology by using its QuickTime multimedia system on its Mac computers. In
2005 Kodak sued Apple again over patents related to mobile phones, including Apple's iPhone and iPod
devices.I

Kodak's strategic drift is a historic problem that Kodak has faced since its inception. The company has
been trying to keep up with the digital imaging technology, but its profits have been declining for years.
This can be seen in the following graph:

The graph shows that Kodak's total revenue has been decreasing for a long time now, and it is expected
to continue doing so. It is clear from this graph that there is a downward trend in revenue and that it will
remain at this level unless something drastic happens.
Kodak has faced a number of strategic problems in the last decade. The company is attempting to
reinvent itself as it faces declining sales and market share. In this article, we will examine the current
problems facing Kodak and discuss possible solutions that the company could take to improve its
performance.

Kodak's Current Problems

The problems facing Kodak are manifesting themselves in several ways. First, there is a decrease in
overall advertising spending by the company. Second, there is a decrease in consumer confidence and
awareness of Kodak products. Third, there has been an increase in competition from other companies
such as Apple and Samsung. Fourth, there has been an increase in product development costs due to
new technological advances that produce better consumer products than what Kodak can produce with
their current resources. Finally, there has been an increase in operating costs due to increased labor
costs and increased research and development costs due to new technology advancements.

Strategic Solutions for Kodak

The first solution I would suggest is finding new ways to advertise their brand name instead of just
relying on their traditional marketing tactics like print ads or television commercials which have been
ineffective for many years now. By using social media such

Kodak is a company that was founded in 1891 by George Eastman. The company was the first to mass-
produce photographic film and has over 100 years of experience in the photography industry. However,
in recent years the company has suffered from poor sales due to digital photography and has been
struggling financially.

Kodak's problem is that they are not competitive enough with other companies like Apple and Samsung
because they don't have any new products coming out soon. Also, they are not able to compete with
companies like Amazon or Google because their products are too expensive for most people.
This case study will focus on finding solutions for Kodak's problems and strategies that could help them
improve their current situation.

The last Kodak Moment Case is about a company that has been in business for more than 100 years, and
it's in a state of crisis.

Kodak had to redefine itself as a digital camera manufacturer. The company had to find a way to do this
without losing its market share due to competition from other companies.

This case study examines strategies that Kodak employed in order to survive the digital camera
revolution by creating new products and services that would appeal to consumers.

The author concludes that these innovations were not enough, however, and the company's financial
troubles continued until it filed for Chapter 11 bankruptcy protection on January 14, 2012.

Kodak is in a very bad position now. It was once the world's largest camera company, but it has been
struggling for years now.

I think that Kodak should focus on its core competency and sell cameras. It could also merge with
another company that specializes in cameras like Fujifilm or Hasselblad, so that they can work together
to create more innovative products like digital cameras and photo printers.

I also think that Kodak should make a joint venture with Apple, so that they can make a digital camera
that is compatible with iOS devices. This would help them increase their market share among buyers of
Apple products and consumers who have an iPhone or iPad.

The Kodak Moment Case is a strategic analysis of the company's recent situation. The case has been
developed to study the company's current situation and its future.
The main purpose of this research is to find out what strategy can be adopted by kodak to overcome its
problems and turn around the company's business.

The main strategies that can be adopted by kodak are:

• Create or enumerate strategies in solving the problem that kodak faces

• Provide strategy model

• Give solutions to kodak's strategic drift

Last Kodak Moment Case Solution:

Kodak is the biggest manufacturer of photographic film in the world. It has been in the market for more
than a century and was known as Eastman Kodak Company until January 2012 when it was taken over
by Lenovo Group. The company has been struggling financially because of the decline in sales and
emergence of digital cameras. Based on these facts, we can say that last moment case solution is not an
easy job for us to solve for this company.

Kodak's strategic drift is caused by two things; firstly, consumers are now more aware about the benefits
of digital photography and secondly, with technological advancement in every field, people are adopting
new technologies very quickly which also affects their business negatively.

In order to combat these problems and turn around its business, Kodak needs to have a better
understanding of its customers' needs, wants and expectations and must provide them with innovative
products which will help them grow their business along with providing high value services.

The problem:
Kodak is facing a crisis. It has been struggling for years trying to keep up with the competition, but it has
not been able to do so. In fact, the company has fallen behind other companies in terms of the quality of
its products and services.

The solution:

Kodak needs to develop new products and services that will help them regain market share. They need
to create a better brand image and market strategy, especially on social media platforms such as
Facebook and Twitter, where they are currently losing out to other competitors.

Strategy model:

Kodak's strategy should be based on creating value for customers by providing high-quality products at
affordable prices (in line with their competitors). They should also focus on increasing customer loyalty
by keeping them informed about current sales events and promotions through newsletters, emails and
phone calls. This will help them retain existing customers as well as attract new ones who have never
purchased from them before.

Solution:

The problem faced by kodak is that it is facing a strong competitor in digital photography, which has
been growing at a fast pace. The company needs to find ways to adapt to this situation and make sure
that its business does not get affected.

The strategy model for Kodak can be described as:

1. Focus on the core competency: The photography business is still very important for Kodak as it has
been around for more than 100 years. So, there is no need to diversify into other businesses like video
production or printing.
2. Keep up with technology: As technology changes, so should Kodak’s products and services change
accordingly. For example, Kodak had started making cameras but now they have stopped making them
due to lack of demand because people are using digital cameras instead.

3. Create new products based on old ones: When an old product is outdated or no longer in demand,
new versions should be introduced so that customers can buy them again without having to purchase a
new camera every time they want one!

Kodak is faced with a new problem. The company has lost its way and it is not sure how to deal with it. It
needs to define a new strategy that will help it get out of the crisis.

The first strategy that can be applied by Kodak is to set up a technology department that can produce
new products or services by working in close collaboration with other departments such as marketing
and sales. This type of strategy can be adopted because most of the problems that Kodak faces are
related to its core competencies and if it approaches them in this manner, it would be able to take
advantage of them.

The second strategy that can be adopted by Kodak is to focus on its core competencies. This should not
mean that the company stops innovating or developing new products but rather focuses on those areas
where it excels such as packaging technology and digital cameras. Focusing on these areas would ensure
that Kodak remains relevant in the market and would make sure that customers continue to buy from
them even if they have competition from other companies offering similar products at lower prices.

The third strategy that could be adopted by Kodak is diversifying into different markets so as not just to
survive but also thrive as an entity in the 21st century economy