Airtel

1. Industry – Telecommunication industry

2. Found in 1995

3. Major functions -As India's leading telecommunications company, airtel brand has played the
role of a major catalyst in India's reforms, contributing to its economic resurgence.

4. Founder and Chairman – Sunil Bharti Mittal

CEO and MD – Gopal Vittal

5. Headquarters – New Delhi

6. Values and mission –

Mission: hunger to win customers for life
Values: We aim to work towards our vision, driven by our values of AIR - Alive, Inclusive &
Respectful.)

7. History - The Indian telecom industry in 1986 Airtel has its roots in Bharti Telecom
Limited. The company launched various telecom technologies to the Indian market and
had innovation at its heart. Going on to acquire license to build a cellular network in
Delhi, Bharti Telecom Limited laid the ground work for the mobile operations of the
company in the year 1992. It began operations in Delhi in the year 1995 as Bharti Tele-
Ventures. 

8. Facts - the company was the first in India to offer push button telephones,  when the rest of
the country was still using rotary phones. 

9. Subsidiaries –

 Wynk
 Bharti infratel
 Airtel payment bank
 Tata Docomo
 Telenor India
 Airtel Digital TV
 Airtel Kenya
 Airtel Bangladesh
 Airtel Africa
 Airtel Sri Lanka

10. Segments of Airtel

 Mobility
 Telemedia
 Enterprise
 11. M&As

 Airtel acquired Videocon telecom in March 2016

 Airtel acquired Aircel Dishnet wireless in April 2016
 Bharti Airtel completes acquisition of Augere Wireless 2017
 Airtel acquired Tikona digital in March2017
 Airtel acquired Telenor in February 2017

12. Competitors:

BSNL, Jio, Vodafone, Tata Communications, Telefonica, MTN Group, Telenor, Netcom Broadband,
DishTV and Paytm.

13. CSR programs -

  Satya Bharti School Program

The Satya Bharti School Program was introduced in 2006. This rural education initiative has the
following objectives:

 Provide free and quality education to underprivileged children, with a special focus on the girl
child, in rural parts of the country.

 Provide free and quality education to underprivileged children, with a special focus on the girl
child, in rural parts of the country.

 Transform students into educated, confident, responsible and self-reliant employable citizens of
the country with a deep sense of commitment to their society.

 Satya Bharti Learning Centres

In its pursuit to accelerate the enrolment of out-of-school children, Bharti Foundation initiated the Satya
Bharti Learning Centres Program, in partnership with 'Educate a Child' (EAC). This is a global initiative
to reduce the number of out-of-school children across the world and Bharti Foundation is a strategic
partner to this global campaign. The Satya Bharti Learning Centres (Remedial/Bridge Centres) are set up
to enrol out-of-school children back into schools and provide remedial education to develop age
appropriate learning competencies.

Satya Bharti Abhiyan

Bharti Foundation has undertaken a new initiative – 'Satya Bharti Abhiyan' - to improve sanitation
facilities in rural Ludhiana. Inspired by the Hon'ble Prime Minister's call to the corporate sector during his
speech on Independence Day (2014), to strengthen Government's initiative on this score, the Foundation
has adopted Ludhiana district (rural) as its focus area for improvement of sanitation. As part of this
program, the Foundation will construct Individual HouseHold Latrines (IHHLs) in houses without such
amenities, in over 900 villages across the district, over the next three years. Satya Bharti Abhiyan is also
investing in the improvement of sanitation facilities in government schools in rural Ludhiana by building
new toilets for girls, where no such facilities exist.
14. Recent news

 Bharti Airtel launches ‘Ultra-Fast 4G’ services in Andamans (Aug 10)

 Airtel Kenya-Telkom merger called off (Aug 5)

 Airtel partners with Verizon to launch video conferencing service in India

15. Financial reports

 4.1 billion Indian rupees – net profit in 2019

 807 billion Indian rupees – revenue in 2019

16. B-School Competition: iCreate

iCreate involves case submission round in Sales & Marketing, Finance, HR & Supply Chain and
prepare the PPTs

17. Summer Interns:

 Vibhor Jain – IIFT K
 Neetal Nema – IIFT K
 Ashish Reddy