FACEBOOK POSTS

1
At some point, you have to ask yourself, “Do I want to work until I’m old?” If no is your answer, and I’m
sure most of us answered this, then you have to start learning how to invest your hard-earned money as
early as now. You have to find a way to not just let your money sit idle in the bank and start making it
work for you. What better way to do this than to start looking into long term investing?
Long term investments are your best bet when it comes to living the life that you want. It’s the easiest
way to earn passive income while doing absolutely zero work. Yeah, you read that right. You don’t have
to check on it every day and your money will still work for you.
Does it sound too good to be true? I’m telling you, it’s not. All you have to do is find the right companies
and sectors to invest in and you’re on your way there. Which companies are these, you might ask? Well,
we’ve devised the right tool for you to distinguish this. We call this, the LIPS Analysis.
The LIPS Analysis is a carefully formulated Analysis which will help you discern which companies will
work to get you to the life that you want or just dazzle you with their seemingly “great” benefits but
actually turn your investments into kaput.
Loved, Innovative, Prevalent, and Serves; These are the key things that the LIPS Analysis wants you to
remember when looking at the right stock. When you use these 4 attributes to discern the companies,
your long-term investments will work greatly for you. Soon, you will be able to live the life that you want
and never reach the point that you have to work until you’re old.
How did you use the LIPS Analysis to make your investments?

2
It’s a common theme across generations to exhaust lives and live paycheck to paycheck without having
something to help them live a better and more comfortable life. Now is the time to break this cycle and
start looking into long term investments!
You might say that you don’t have enough knowledge or means to invest in companies but just a small
portion of your paycheck, accumulated and made use in a smart way, can already help you to get where
you want to be in life. Just take a look at some of the best investors out there.
Warren Buffet, Carl Icahn, and John Bogle all started out with nothing but all had a common thinking:
invest a small amount of their money into companies that you believed will help you in the long run.
True enough, it worked out for them and they’re now worth millions!
If you aspire to be like these people, you should start taking a look at companies and not picking willy-
nilly just because it looks alluring. The LIPS Analysis will surely aid in this. It might look like a couple of
words put together to make an acronym but don’t let it fool you.
The LIPS Analysis is your most powerful tool and most trusted ally in filtering all the companies out there
and get you to where you want. It can illuminate the path to where you want to go and free you from
the bonds of living paycheck to paycheck.
How did the LIPS Analysis help you break the bonds that the normal 9-5 has on you?
3
One of the most common truths in the world of investing is this: A lot of people afraid to invest in long-
term stocks. Many would answer that they’d prefer to spend their money on things that will make them
happy or some would say that they just don’t see the point on investing on something that they can’t
see right now.
A lot hate to admit it but it’s a universal truth that everyone of us ages. When that time comes when you
are old and frail, do you think you have enough savings that will last you for decades?
The famous 80% rule says that when considering on investing, you should aim to replace 80% of your
preretirement income in order for you to live your normal lifestyle. Given that the average retirement
savings of people in their 60s are just a little past $200,000, do you think that this is enough for you to
last for years while continuing the lifestyle that you want?
Some of you might not realize the importance of saving and investing now, but I’m here to say that you
should start considering and start really committing to long-term investments. This is your way to make
your money WORK FOR YOU instead of you working 8 hours or more to get money.
The best way to go about with your long-term investments is by using the LIPS Analysis. I’ve said it
countless times but throughout all my experiences, I can definitely say that these 4 factors are key to
find companies that you can invest in for the long term.
There’s a whole myriad of companies that might look enticing to invest in because of its name or power
or both but the LIPS Analysis helps you dig further and look at points that some might not see in one
look. It’s so easy enough to understand and direct that even your average Joe on the street can
understand it!
The next time you encounter someone who’s scared to start making long-term investments, introduce
them to the LIPS Analysis. Let’s see if they’ll still be afraid after using it.
Sources: https://www.nerdwallet.com/article/investing/how-much-to-save-for-retirement
https://www.synchronybank.com/blog/median-retirement-savings-by-age/

4
How does the average Joe and ordinary Jane choose the best stocks to invest in if they have zero
knowledge about investing? The answer is simple. Utilize what you know and use the LIPS Analysis to
test it. The millennial generation is born in an age where technology was growing. As they aged, so did
their mastery with technology, now, they have full control and knowledge of this behemoth.
With your knowledge of technology, use it to invest in companies that you think are the ones that will
be able to keep up with the years and people’s growing needs. Tech companies are now the new leaders
and giants of our future. The world is encased in it already so much so that the latest generation,
generation Z, has been born into a world that has not seen it without technology.
A lot of technology will spring up as the years go by and it’s up to you which ones to ride in or which
ones to opt out of. You check these companies out by using the the LIPS Analysis. The LIPS Analysis
easily breaks down and dissects these tech companies into its attributes and whether it falls under the
things that the LIPS Analysis looks for.
Once you use the LIPS Analysis, it’s a sure way for you to see whether these companies will hold out for
the long run. It prevents you to make rash decisions in investing and stops you to judge and think. It’s
your fool proof way to make the most out of your money and at the same time, conquer this new world
filled with technology.
The LIPS Analysis is not some complicated algorithm, formula, or series of steps that you need to study
in order to just understand. All that is needed is to understand its 4 key attributes. Easy, right? Were you
one of those clueless Joes and Janes before you learned about the LIPS analysis?

5
Thanks to man’s ingenuity, people are now living in the future that 50 years ago, seemed only a figment
of imagination. With this immense power and strength that technology has, it brought about an age of
information that no one expected. As people surrounded with this much information, how can we utilize
this for our own benefit?
One of the best ways is to make use of the knowledge that we have and invest it in companies and
stocks that will work for us in the long run. Tech companies are the forefront of our future and the
information they hold brings light to a dark cave that hasn’t been explored yet. It continuously provides
a better present for us and our future generations. As what Dean Kamen, the inventor of Segway, has
said, “Everybody has to be able to participate in a future that they want to live for. That’s what
technology can do.”
Some companies may parade themselves as the best and torchbearer of the future but thanks to the
LIPS Analysis, we can distinguish these companies that will be with us for the long run. The LIPS Analysis
easily dissects the companies given the information that we have and they provide and see whether
they’re really a company that can change the world. With so much information created every second,
the LIPS Analysis helps people weave through all of this and finds out the companies that are bound to
be the next Google or the next Apple.
Information in the age of technology is overflowing and if we don’t know how to utilize it, it will surely
swallow us whole. We need to find a way to make this information benefit us and the LIPS Analysis helps
us take one step closer to this future that we want.
What are your ways to use your knowledge about technology in your investments?

6
Poor money practice is the worst enemy of this generation. Money moves the world and I see a lot of
young people using their money in things that will only satisfy them for a short time. Buying designer
brands, expensive gadgets, or going to lavish vacations are a common trait for many right now. If this
continues, they’ll be poor in no time.
As young as you are right now, it’s time to end this toxic practice and start making better choices with
your money. Start investing and start saving for your future! When you invest your money and resources
in companies and things that will help you improve, you make yourself better and richer not just for the
coming days, months, or couple of years. You enrich yourself for the long run. Isn’t it better to invest in
yourself than see your credit card debt pile up?
If you’re afraid to invest because you say you’re still naïve with investing, let the LIPS Analysis be your
guide in making your decisions. The LIPS Analysis is specifically made for people who want to reach the
future that they want and live a worry-free life. It rates and assesses companies that are worth investing
in or opting out of.
The LIPS Analysis is your guide to achieving the necessary steps that accumulate to boost you and
ultimately live the life that you desire. A lot of companies cloak themselves as innovative companies
who will serve people for decades but in reality, are just out there for a short time. The LIPS Analysis
helps you distinguish these companies and ultimately change your money practice into one that’s
mindful of your future.
Poor money practice does affect a great deal on people but it’s up to you on how you will change this.
How did the LIPS Analysis help you to change your money practice?

7
Have you ever encountered an analyst or broker promise you that they can make your money earn
double fold in their investment methods and assure you that through them, you will beat the stock
market? It’s pretty far-fetched but in reality, a lot of traders, brokers, and analysts actually do this. Many
parrot themselves as the best gurus to teach you the know-how of investments. In truth, they are just
bluffing and only learned of the trade just so they can take money from you. If you’re not wise enough,
they can lead you to making investments that will make you lose money instead of earning it.
When you’re planning for your future, it’s crucial to know that they really mean the best for you if they
are using the LIPS Analysis to achieve the work-free future that you want. The LIPS Analysis uses 4 key
attributes whether companies are there to stand strong for the next 30 or more years. The real experts
use this to lead to investments that will truly help the people but they’re called other names.
Essentially, the companies must have factors in it to be loved, innovative, prevalent, and provide serves
for it to be a company truly worthy of a long-term investment. These 4 key attributes are what the most
successful companies imbibe and if you see rising companies and technologies have this, for sure, your
investments in them will surely pan out to show the future that you want in no time.
So, the next time a trader or broker approaches you, first check if they know about the LIPS Anlaysis. It’s
actually better if you just go about your investments on your own.

8
An investor’s love affair is always between staying faithful to the investment made in a trusted company
or pulling back to put it in a new one that shows rising returns and better advantages. How do we really
find the company that will work best for us? The answer lies in whether these companies are constantly
making themselves better so they can serve the people and survive for the long run.
When a company aims to be for the long run, it implements methods, rules and technology that will best
serve the people and continuously match with the time. These companies will constantly prove
themselves that they are the company worthy of love, praise, and awe. Rivals will watch from the
shadows and imitate their move. Once you see these qualities, that is the time you hold your
investments or move it to one that imbibes those.
Identifying these qualities may be hard for beginners and some investors but the LIPS Analysis helps
solve this question. Once the company holds these 4 qualities, for sure, you know that they are
companies that are working to be their very best and out to be a name that will last for generations to
come.
The LIPS Analysis might look simple but it holds power and strength that helps everyone to live the life
they want. Long term investors who are having a tough time to decide on companies to invest in benefit
greatly from the LIPS Analysis. It implements easy to follow qualities that for sure, anyone can see.
If you are having this dilemma, you should start using the LIPS Analysis to help you with your judgement.
If not, have you ever encountered this problem? How did the LIPS Analysis help you?

9
Were you ever intimidated when you first started investing? A lot of first-time investors are intimidated
by all the big numbers and data that they see when starting to consider long-term investing.
They think that they need to be an expert to understand the information they see to make their
investments. In the end, fear and anxiety eat them up and a lot of the potential investors are either
dissuaded or make poor investment decisions.
The reality is that there shouldn’t be really any fear when it comes to investing. The greatest investors
and businessmen were once all clueless about what they do but embraced their lack of knowledge and
used their abilities and strength and changed it. Sara Blakely, the philanthropist, and founder of the
famous shapewear brand Spanx, did say, “Don’t be intimidated by what you don’t know. That can be
your greatest strength and ensure that you do things differently from everyone else.”
By being a part of this group, you already made the first step in making a difference in the way you made
your investments. You are now part of a community that continuously enrich their knowledge about
their investments and uses the LIPS Analysis to make these decisions possible.
The LIPS Analysis was made to be a person’s perfect tool in investing that anyone can use. You don’t
need to be an expert or hire a stockbroker or trader to make your investments work. All you need is
your knowledge and the LIPS Analysis to make these companies work for you.
If you are a starting investor, don’t worry. You are not alone as this group will be your guide and support
in your journey to achieve the life you want. The LIPS Analysis will be there to make your investments
work for you and make you one step closer to your dream.
Just keep calm and use your strength to your advantage.

10
Have you ever wished that your 18-year-old self knew the things you knew about money now? Many of
us were carefree 18-year olds who were young and naïve and didn’t know much about investing. Little
did we know that the money we spent on frivolous things are better off invested so that the
compounded interests are higher and we could reach our goal of a work-free life faster.
What a lot of people don't realize is that the earlier you start saving and investing your money, the less
you'll have to work and contribute in the future. When consistently invest when you are young, the
process of compounding will enter and work to your advantage. The amount that you invest will
increase by leaps and bounds over time as you earn interest and receive dividends while share values
also appreciate. The longer your money is at work, the richer you will be in the future and at the lowest
possible loss to you.
If you started out young, then that’s great. If you’re starting just now, you still have time. Investing right
now at your age will still compound so you have to consider doing it now. To help everyone to continue
or start their investments, the LIPS Analysis helps in a great way to do this.
The LIPS Analysis helps the young and starting to the old and experienced when it comes to finding the
right companies to invest in. You have already seen this through the successful people who have used
the analysis to make their money work for them. It’s only a matter of checking and assessing.
If you were 18 years old again, would you recommend to yourself to use the LIPS Analysis?

EMAIL POSTS

1
I’m sure each one of us has dreamed to be rich and successful in some point of our lives. Many have
stopped the dream while the brave and bold like you, are still aiming for that goal. Those who pursued
their goals and never gave up in believing in the power of long-term investments are now reaping their
benefits. To give you more inspiration to follow your long-term investment goal, let’s take a look at the
famous investor, Carl Icahn.
Carl Icahn is the head of the Icahn Enterprises (NASDAQ: IEP) conglomerate. It’s a holding company
owning assets and properties in the railway, casino, auto parts and mining industries. He is listed as the
39th richest person in the world with a net worth of $14.6 billion, according to Forbes. What’s great
about Carl Icahn is his investment strategy.
Icahn holds a long-term approach to investing where he studies the companies and looks at their service
and potential productivity. In an interview on Youtube, he even said, “I look at companies as businesses,
while Wall Street analysts look for quarterly earnings performance. I buy assets and potential
productivity. Wall Street buys earnings, so they miss a lot of things that I see in certain situations.”
This investment strategy has proven well since it has produced strong returns for him and his holding
company. Now, he’s planning to merge his company, Xerox Holdings Corp with HP Inc. A lot more plans
are also being cooked up by Carl Icahn to expand his investments in various industries.
Carl Icahn is just one of the many successful long-term investors in the world. They use different
strategies and look in different angles that most don’t see. This in many ways is Carl Icahn’s way of using
the LIPS Analysis.
The LIPS Analysis, much like Carl Icahn’s investment strategy, uses the four key factors to provide and
determine better decisions in companies that will help you get to the future that we want. Not only that,
it’s easy to use and easy to integrate with your plans. No need to learn about complicated terms.
If you’ve started using the LIPS Analysis with your investments, then that’s really great. If not, consider
starting now so you can reap the benefits that only this provides. Once you do so, you’ll see why so
many successful investors became rich and successful.
To the brave and bold such as you, continue following the path to the future that you want. It might take
a long time but, in the end, your success will be much more fruitful. Through your careful approach using
the LIPS Analysis and lessons you’ve learned from here, you’ll be on your way to that better and brighter
future.
Success will surely not happen overnight. But when you don’t give up and follow the path with
dedication, you will surely get there. Once you’re there, you’ll be rejoicing with all the people who have
worked hard like the way you did. We’ll be there with you.

2
Most people in the investment industry never review company annual reports. It’s easy to understand
why. Who would normally want to read pages upon pages of facts, figures and detailed accounting
notes in their spare time? It’s not exactly casual reading.
However, little do people know that annual reports often hold valuable information for investors. That is
why they shouldn’t be overlooked, no matter how dry or seemingly boring the material is.
Knowing this importance, as a long-term investor, you might think, “What is the easiest way to read the
reports and still understand it?” Are there actually things to look out for to help better your
investments?
The answer is a definite YES! The great investor, Warren Buffett, answer what this is through the one
thing he looks for more specific than anything else. Specifically, he said:
“The main thing that they can’t mandate in annual reports: I really like to have — I like to know as much
as I can about the person that’s running it and how they think about the business and what’s really going
on in the business. In other words, I would like to have a report that would be identical to what — if I
owned half of a company but was away for a year, and I had a partner who owned the other half —
when I came back, that he would tell me about what had taken place during the past year and what he
foresaw coming up and all of that.”
As Buffett noted in his comment in 1996, this qualitative factor would be next to impossible if companies
were mandated to implement it. Nevertheless, Buffett added the reason to this thinking and gave some
advice to do it:
“What I’m trying to do as I read reports, I like to understand just generally what’s going on in all kinds of
businesses. If we own stock in a company and in an industry, and there are eight other companies that
are in the same industry, I want to own or be on the mailing list for the reports for the other eight,
because I can’t understand how my company is doing unless I understand what the other eight are
doing. I want to have the perspective of, in terms of market share, what’s going on in the business or
their margins or the trend of margins, all kinds of things that I can’t get unless I know — I can’t be an
intelligent owner of a business unless I know what all the other businesses in that industry are doing.
And so, I try to get that information out of a report.”
By gaining comprehension of the company and its competitors, Warren Buffett has been able to
construct a mental picture of the company’s qualities and whether it’s good to invest in. This way of
thinking and assessing is similar to how we use the LIPS Analysis.
The LIPS Analysis gives you a better understanding of companies though its four factors and shows it in
away that is easy to understand. It zeroes down on the qualities of potential companies and whether it
will help with your long-term investment goals.
So, the next time you encounter an annual report of a company, consider reading it the way Warren
Buffett does. Read it the way you would assess a company using the LIPS Analysis and for sure, you’ll see
things normal investors don’t see.

3
If a stockbroker or trader told you that the days of tech stocks are over, take a step back and move far
away from them as soon as possible. Tech stocks are from over and in fact, it’s just getting started.
It’s a universal truth that technology influences everything we do today. From our smartphones, tablets,
and computers to advances in healthcare, transportation, and even commerce, technology is
everywhere. Our rapid adoption of technology is so immense that it’s integrated within every sector of
our society.
In fact, the world has gone through a technological revolution every 40 to 60 years since the industrial
revolution of 1771. Each of these revolutions delivered monumental economic and technological
change. They brought new business models and generated entrepreneurs depending on the chance.
One thing undeniable with this: technology holds far more influence on our daily lives and investment
portfolios than it ever has. This impact can be seen in the immense success of companies, individuals,
and investors that have welcomed technology with open arms compared to those who are adamant
about the change or are yet to do so.
Just in the past decade, numerous technological ideas turned from thought into reality. Currently, the
next 10 years are predicted to be even more monumental than the last 10. Some of these biggest
changes– and investment opportunities – in tech are sprouting out in different sectors as we see today.
Now, how do we discern these disruptions?
The LIPS Analysis sheds a light on this and assesses whether potential investment-worthy companies are
creating the disruptions people see today. As a long-term investor, knowing this is essential for your
tech stocks since you will include these companies for years to come. If you don’t assess these
companies properly, it will cost you more than what you expected to incur.
It’s a given that every investment has associated risk. The key is to use the LIPS Analysis to get the
highest returns with the lowest risk from these investments.
At the same time, every investor has a different comfort level when it comes to risk. The LIPS Analysis
helps you with your risk tolerance and helps you make a sound judgment about whether the risk you’re
going to make is a risk worth taking.
Besides this, the LIPS Analysis helps you comb through and ride the trend waves. Given that the tech
sector is at the forefront of innovation, it’s hard for many to decide which companies to ride with. The
analysis helps in guiding you through this and dispels the worry of whether the investment is sound or
not.
I could go on and on about why the tech stocks will still perform great for every investor and now, it’s up
to you to decide whether you should. Know that that’s what I’ll be focused on.
Biotech, the Internet of Things, and Cloud Computing are just some of the technologies I’ll be investing
in. If you’re still unsure, use the LIPS Analysis and see why the tech sector is a sector just worth investing
in. I’m sure you won’t regret it.

4
Albert Einstein is not just a whiz in relativity and science, he’s also a genius in investing. One of his best
quotes is “Compound interest is the eighth wonder of the world”. We all know that Einstein didn’t
invent compound interest, but like the rest of the knowledge he knows about physics and black holes,
he knew compound interest was really important.
Don’t worry though. It doesn’t take a lot of brain cells to understand or benefit from compound
interests. The only thing you really need is time. If you’re still unsure what compound interest really is,
it’s just ‘interest on interest’
For example, if you invested $1,000 at an interest rate of 5% that compounds annually, you’ll have a
total of $157.63. The rate and time affect how much the outcome will be so imagine starting your
investments at an early age and taking it out after decades? You’ll surely receive a huge sum!
Compound interest is by far the easiest and most fool proof way to become wealthy. By being religious
with saving for your regular investments and reinvesting your gains over a long period, you let
compounding do the work for you. No need to lift a finger once you’re done in putting it in the company.
Imagine your target was to earn $70,000 but you only had 10 years to do so. You would need to
contribute a whopping $5000 of your own money every year! If you did compound interesting, you only
need to contribute $1000 every year for 30 years. When you compare these two ways, you’ll see that by
far, contributing using compounded interest definitely wins. It will only cost you $30,000 over 30 years
compared to $50,000 over 10 years!
The secret to compounding is reinvesting your returns every single time you earn them. If you earn
interest on your stocks, make sure to not prematurely withdraw it and put it in companies that claim
high returns for a short period of time. Use the LIPS Analysis to check these new companies out.
The LIPS Analysis is your greatest tool in assessing companies that have the potential to improve our
long-term investments. It will help you quickly check and verify whether it’s the best for the future that
you want at the lowest cost possible.
Remember, it’s a marathon, not a sprint. Compound interest is not the answer if you want to be
instantly rich. But, it can make you incredibly wealthy if you allow it enough time to grow and mature.
The beauty of compound interest is that you don’t need to invest large amounts for you to gain. You just
need the discipline of consistent and regular contributions and reinvest over a period of time.
Not everyone has the chance to see the Seven Wonders of the World but everyone can surely see and
benefit from the eighth. All that is needed is time and the right eye to see the right companies to help
you assess it. One day, it may also help you see the rest of the seven themselves.

5
Every investor you’ll meet out there will have a story of an investment that went wrong. If they don’t,
they’re either lying or have not been in the game long enough.
It would be an ideal world if every investment decision we made turned out to be a profitable one. But
that is not our reality. The truth is, there will be bad investments. Our investments fail for lots of reasons
that are either within or out of our control. Companies can fail, natural events and disasters can occur,
and all other factors that investors can’t screen all the time. No one can really predict when a disaster
will occur.
The best and the brightest investors are not spared by this. Even Warren Buffett, considered the world’s
best investor, took a great loss when the COVID-19 pandemic hit the world.
Every investor encounters losses and commits mistakes in one part of their life. However, what
separates the mediocre investor from a great one is the great investor’s ability to acknowledge their
wrongs and pivot their strategies based from these losses and mistakes.
Many investors find it hard to change course when their fundamentals change. The cognitive bias of loss
aversion is always to blame. Because of this, investors grow fear and anxiety which cultivates people
who’d rather avoid losses than to acquire equivalent gains.
Overcoming this bias isn’t a piece of cake, but a good trick to use is the LIPS Analysis. The LIPS Analysis
helps you dissect companies which in turn dissects what went wrong so you don’t have to make the next
mistake. It teaches you what to improve on so the next time you’ll invest, you’ll know exactly where to
put your hard-earned money on.
The amazing thing about investing is there’s never any obligation for you to own an asset. The stock or
bond does not know you own it. None of the other investors of the company knows you own it. So, you
won’t get any shame or guilt if you make a wrong move or not. It’s really just up to you whether you’ll
use the loss you encountered to be a lesson to make your future investments better.
For a long-term investor, there will be days that you will encounter losses but the LIPS Analysis will help
mitigate this loss. If you’ve encountered heavy losses before, you can be assured that this analysis that
we created was made to help you gain interests from companies worth investing in, not lead you to
losses that will cost you more.
Losses are valuable lessons for investors. Yes, one will have losses at some point, but that loss or
mistake does not make the person already a bad investor. We can use those losses to make better
judgment so the next time we will invest, we are one step closer to the dream that we want to achieve.
Acknowledge that there will be losses but learn how to make it work for you. As the saying goes, ‘the
same boiling water that hardens the potato, softens the egg.’