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my mind was searching for an efficient way to organize Tang's Furniture's catalogue — a thick
book filled with over 146 furniture items — into a multilingual e-commerce website. My eyes
scanned back and forth between the Excel tables and the thick book filled with over 146 furniture
items. I had no idea how many hours I would end up dedicating to this project, and that night I
shut my laptop with a nervous heart. "I need to do this for my family," I thought to myself as I
showered.
I always thought Tang’s Furniture was so loud. Located in the middle of the industrial
sector of Brooklyn, you see nothing but warehouses and hear nothing but the roaring engines of
trucks. Customers come in throughout the day asking, “Is this mattress pad made from coconut
or polyester? What sizes do you have for model-232?” My mind scrambles to answer in both
Cantonese and English while maintaining a professional attitude. As the phone rings off the
hook, I am bombarded with customers saying: “I would buy this, but I can’t see the chair through
the call” or “Can you send me photos of this bed frame?” Bombarded with all that noise and
questions, I felt frustrated because we were losing time and money over these trivial problems. I
decided to analyze the obvious flaw of our business model: the reliance on in-person sales
exchanges and the lack of e-commerce. Evidenced by the outdated furniture displays, incorrect
inventory codes, and lingering discontinued items within the system, the lack of efficient
communication created confusion in the office and often came at the cost of maintaining
customers. Looking at this business my dad built from scratch with his minimal knowledge of
English, I decided that building a website was the easiest way to solve these problems, and that I
easy task -- I had to filter out furniture that had been discontinued or out of stock. I found the
existing lists of inventory codes to be lengthy, inefficient, and unorganized. I would spend days
in the warehouse meticulously checking item descriptions and differences between models, so I
could accurately log each onto the website. As a solution, I sorted each furniture type by
category and renamed each piece to match its code. Using this format, I created an interactive
shop on the website where customers could easily maneuver and order their furniture. I ensured a
minimalist checkout process and implemented paperless receipts, and soon enough the incessant
phone calls in our office decreased. Instead my notifications increased as more customers started
using our new site. As COVID continues incessantly, the bustle in Tang's Furniture now extends
into our home as I sit in front of my computer managing daily web orders while my dad arranges
As I removed an old picture of a metal-framed bed and replaced it with our website’s new
QR code along with our newly designed logo, I realized that this project sparked my passion for
business and economics. Transforming my dad's outdated, mostly offline business to a more
contemporary model with a brand new e-commerce site gave me direct exposure and experience
to break traditional boundaries and expand new potentials. Whether removing paper catalogues
or interacting with customers, my experience building this website gave me the skills to
approach and analyze problems with an open mind. As I headed towards the trashcan to throw
away the last printed Tang catalogue, the silence in the warehouse told me I had truly succeeded.