Professional Documents
Culture Documents
PROMOTION
Promotion scopes all the gears in the marketing mix whose part is to advertise,
personal selling, sales promotion and other selling tools.
OBJECTIVES OF PROMOTION
Leads to behavior modification.
Objective to inform.
Objective to persuade.
Objective to remind.
Specific to remind.
PROMOTION MIX
ROLES OF PROMOTION
Supports in growing brand awareness, more individuals incline to learn about a
specific company or its brands if they often see or hear about them.
Also supports us to offer information, Marketers may run press releases to explain
consumers that their products can help certain disorders.