Professional Documents
Culture Documents
SEGMENTED PRICING
Different customers paying different prices for the same product.
PSYCHOLOGICAL PRICING
To build a psychological or subconscious effect on consumers
PROMOTIONAL PRICING
In order to shape customer loyalty, the prices are set low for a shorter period of
time.
GEOGRAPHICAL PRICING
Setting the price according to consumer’s location
DYNAMIC PRICING
Charging superior fee at the time of superior demand)
INTERNATIONAL PRICING:
The price in the market is the change fee of items and services expressed in
phrases of currency.
Price changes:
• Price cuts (to boost sales and shares)
• Price increases
Price cuts occur due to: • Excess capacity • Increased market share Price increase
from: • Cost inflation • Increased demand • Lack of supply
Reduce price to match competition – Maintain price but raise the perceived value
through communications – Improve quality and increase price – Launch a lower-
price “fighting” brand