FIVE PRODUCT LEVELS:

1.CORE PRODUCT: Product that fulfills basic needs of

consumer looking.

2.BASIC PRODUCT: Converting core product into basic

product.

3.EXPECTED PRODUCT: Product or conditions a buyer

normally expects.

4.AUGMENTED PRODUCT: Exceeds customer’s

expectation.

5.POTENTIAL PRODUCT: Long term growths and

transformation.
(Free internet connection)

PRODUCT MIX PRICING:

Product line pricing (various levels: 200rs, 400rs, 600rs)
Optional- feature pricing (sunroof, theft protection)
Captive-product pricing (require the use of ancillary
products: razors, films)
Two part pricing (fixed fee plus variable usage fee:
telephone service)
By product pricing: (production of certain goods often result
in by products: meat and fat sausage)
Product bundling pricing (offer products only in a bundle:
product plus service

GOODS AND SERVICES:

 Goods can be warehoused and transported while services
cannot be transported or stored.
 Goods are touchable while services aren’t.
 Goods are not necessarily consumed at the time while
services are to consumed at the time.

PRODUCT SERVICE
DIFFERNTIATION DIFFERENTIATION
Product form (size or Easy ordering (easy to
shape) place an order)
Feature (basic functions) Delivery (speed accuracy
and care)
Customization (individual Installation (Work done to
vs. mass) make product operate)
Durability (Long term Returns ( Return policy )
operating life)
Reliability (Easy of fixing) Behavior (Good behavior
towards customers)
CO BRANDING AND INGREDIENT BRANDING
Co-branding is a marketing strategy that utilizes multiple
brand names on a good or service as part of a strategic
alliance. Also known as a brand partnership, co-branding (or
"cobranding") encompasses several different types of
branding collaborations, typically involving the brands of at
least two companies.
In marketing, ingredient-branding is creating a brand for an
ingredient or component of a product, to project the high
quality or performance of the ingredient.

PACKAGING:
Packaging is sometimes called the 5th p , is all the activities
of designing and producing the container for a product

OBJECTIVES OF PACKAGING:
1.Identify the brand.
2.Convey descriptive and persuasive information.
3.Facilitate product transportation.
4.Assist at home storage.
5.Aid product Consumption.