PRODUCT MIX PRICING:

Product line pricing (various levels: 200rs, 400rs, 600rs)

Optional- feature pricing (sunroof, theft protection)
Captive-product pricing (require the use of ancillary products: razors, films)
Two part pricing (fixed fee plus variable usage fee: telephone service)
By product pricing: (production of certain goods often result in by products: meat
and fat sausage)
Product bundling pricing (offer products only in a bundle: product plus service

GOODS AND SERVICES:

 Goods can be warehoused and transported while services cannot be
transported or stored.
 Goods are touchable while services aren’t.
 Goods are not necessarily consumed at the time while services are to
consumed at the time.

PRODUCT DIFFERNTIATION SERVICE DIFFERENTIATION

Product form (size or shape) Easy ordering (easy to place an
order)
Feature (basic functions) Delivery (speed accuracy and care)
Customization (individual vs. mass) Installation (Work done to make
product operate)
Durability (Long term operating Returns ( Return policy )
life)
Reliability (Easy of fixing) Behavior (Good behavior towards
customers)
CO BRANDING AND INGREDIENT BRANDING
Co-branding is a marketing strategy that utilizes multiple brand names on a good
or service as part of a strategic alliance. Also known as a brand partnership, co-
branding (or "cobranding") encompasses several different types of branding
collaborations, typically involving the brands of at least two companies.
In marketing, ingredient-branding is creating a brand for an ingredient or
component of a product, to project the high quality or performance of the
ingredient.

PACKAGING:
Packaging is sometimes called the 5th p , is all the activities of designing and
producing the container for a product

OBJECTIVES OF PACKAGING:
1. Identify the brand.
2. Convey descriptive and persuasive information.
3. Facilitate product transportation.
4. Assist at home storage.
5. Aid product Consumption.