Professional Documents
Culture Documents
SEGMENTED PRICING
Different customers paying different prices for the same product.
PSYCHOLOGICAL PRICING
To build a psychological or subconscious effect on consumers
PROMOTIONAL PRICING
In order to shape customer loyalty, the prices are set low for a shorter
period of time.
GEOGRAPHICAL PRICING
Setting the price according to consumer’s location
DYNAMIC PRICING
Charging superior fee at the time of superior demand)
INTERNATIONAL PRICING:
The price in the market is the change fee of items and services
expressed in phrases of currency.
Price changes:
Price cuts occur due to: • Excess capacity • Increased market share
Price increase from: • Cost inflation • Increased demand • Lack of
supply
Reduce price to match competition – Maintain price but raise the
perceived value through communications – Improve quality and
increase price – Launch a lower-price “fighting” brand