PRICE ADJUSTMENT STRATEGIES INCLUDES

DISCOUNT AND ALLOWANCE PRICING

A kind of pricing strategy that provides discount to consumer so they
can purchase more

SEGMENTED PRICING
Different customers paying different prices for the same product.
PSYCHOLOGICAL PRICING
To build a psychological or subconscious effect on consumers
PROMOTIONAL PRICING
In order to shape customer loyalty, the prices are set low for a shorter
period of time.

GEOGRAPHICAL PRICING
Setting the price according to consumer’s location
DYNAMIC PRICING
Charging superior fee at the time of superior demand)
INTERNATIONAL PRICING:
The price in the market is the change fee of items and services expressed
in phrases of currency.

Price changes:
• Price cuts (to boost sales and shares)
• Price increases

Price cuts occur due to: • Excess capacity • Increased market share Price
increase from: • Cost inflation • Increased demand • Lack of supply
Reduce price to match competition – Maintain price but raise the
perceived value through communications – Improve quality and increase
price – Launch a lower-price “fighting” brand