 Leads to behavior modification.

 Objective to inform.
 Objective to persuade.
 Objective to remind.
 Specific to remind.

PROMOTION MIX

 Direct Marketing ( door to door marketing)

 Sales Promotion (promotion through different offers)
 Personal Selling (Communicating costumer personally)
 Advertising (includes ads to promote business)
 Public Relation (developing good relations with markets and consumers)

ROLES OF PROMOTION
Supports in growing brand awareness, more individuals incline to learn about a
specific company or its brands if they often see or hear about them.
Also supports us to offer information, Marketers may run press releases to explain
consumers that their products can help certain disorders.