PROMOTION

Promotion scopes all the gears in the marketing mix whose

part is to advertise, personal selling, sales promotion and
other selling tools.

OBJECTIVES OF PROMOTION
 Leads to behavior modification.
 Objective to inform.
 Objective to persuade.
 Objective to remind.
 Specific to remind.

PROMOTION MIX

 Direct Marketing ( door to door marketing)

 Sales Promotion (promotion through different offers)
 Personal Selling (Communicating costumer personally)
 Advertising (includes ads to promote business)
 Public Relation (developing good relations with markets
and consumers)
 ROLES OF PROMOTION
Supports in growing brand awareness, more individuals
incline to learn about a specific company or its brands if
they often see or hear about them.
Also supports us to offer information, Marketers may run
press releases to explain consumers that their products can
help certain disorders.