SCORE /

Republic of the Philippines

COMMISSION ON HIGHER EDUCATION
SAMAR COLLEGE RATING
Catbalogan City, Samar

Tel. Nos. (055) 251- 3021, 543-8381, Fax (055) 251-3021

COLLEGE OF BUSINESS AND MANAGEMENT

Midterm Examination in

NAME DATE
STRAND & SECTION SCHEDULE
INSTRUCTOR ROBERTO VELASCO MABULAC CONTACT 09

DIRECTIONS: This is a closed book and closed notes examination. Any discussion or
otherwise inappropriate communication between examinees, as well as the appearance of
any unnecessary material or cell-phone usage, will be dealt with severely. If you have
questions, raise your hand to be acknowledged.

1. 1. A manufacturer of car batteries, who has been selling through an

automotive parts wholesaler to garages and service stations, decides to
sell directly to retailers. Which of the following will necessarily occur?
(A) Elimination of the wholesaler’s profit will result in a lower price to
the ultimate consumer. (B) Elimination of the wholesaler’s marketing
functions will increase efficiency. (C) The total cost of distribution will be
reduced because of the elimination of the wholesaler. (D) The
marketing functions performed by the wholesaler will be eliminated. (E)
The wholesaler’s marketing functions will be shifted to or shared by the
manufacturer and the retailer.
2. Which of the following strategies for entering the international market
would involve the highest risk? (A) Joint ventures (B) Exporting (C)
Licensing (D) Direct investment (E) Franchising

Bonne chance !

-ROBERTO VELASCO MABULAC

EAT well, PRAY often, LOVE always