Dimensions

of
BUSINESS
assignment
NAME : A n m o l S i n g h

ROLL NO. : 4 6 4 9

CORPORATE
SOCIAL
RESPONSIBILITY

MEANING OF CSR
Corporate social responsibility (CSR) is a self-regulating business model that
helps a company be socially accountable to itself, its stakeholders, and the
public. By practicing corporate social responsibility, also called corporate
citizenship, companies can be conscious of the kind of impact they are having
on all aspects of society, including economic, social, and environmental

To engage in CSR means that, in the ordinary course of business, a company

is operating in ways that enhance society and the environment, instead of
contributing negatively to them.

Corporate social responsibility is a broad concept that can take many forms
depending on the company and industry. Through CSR programs,
philanthropy, and volunteer efforts, businesses can benefit society while
boosting their brands.

As important as CSR is for the community, it is equally valuable for a

company. CSR activities can help forge a stronger bond between employees
and corporations, boost morale and help both employees and employers feel
more connected with the world around them.

For a company to be socially responsible, it first needs to be accountable to

itself and its shareholders. Often, companies that adopt CSR programs have
grown their business to the point where they can give back to society. Thus,
CSR is primarily a strategy of large corporations. Also, the more visible and
successful a corporation is, the more responsibility it has to set standards of
ethical behaviour for its peers, competition, and industry.

The concept and ambit of Corporate Social Responsibility (CSR) has exponentially
increased in the recent past particularly during the outbreak of the novel coronavirus
disease (COVID-19) which was declared as a pandemic by the World Health Organization
(WHO) on 11.03.2020. The number of people affected due to the virus and its resulting
impact on CSR has transformed the outlook of businesses towards the society all over
the world.

Legal Requirements for CSR in India

The amendment notified in the Companies Act, 2013 requires
companies with a net worth of INR 5 billion (US$70 million) or more,
or an annual turnover of INR 10 billion (US$140 million) or more, or
net profit of INR 50 million (US$699,125) or more, to spend 2 percent
of their average net profits of three years on CSR.

Response given by industries on CSR

According to an article on Devex, Venkatesh Kumar, director of the Tata Institute of Social
Sciences is quoted as saying, “There are some [companies] who are doing exceptionally
good work, there are some who are catching up, there are some who have also not
understood the concept of CSR and probably are not doing it

the way it should be done.”

Many large corporations are handling CSR through their foundations while midsize
companies are setting up internal teams to supervise projects carried out by implementing
partners. Regardless, many companies have grabbed at the easiest solutions for their
required spend — investing in the government’s priorities such as building toilets as part of
Modi’s “Clean India Mission” (Swachh Bharat Abhiyan), “adopting” local villages or pumping
money into the Prime Minister’s National Relief Fund.

Here are Five 2020 CSR Trends We Anticipate to be on the Rise:

1. Sustainable Development Goals

2. Synergistic Approach

3. Measurement
4. Corporate Activism

5. Employee Volunteer Programs

All of these 2020 corporate social responsibility trends require organizations to strategically
think through their core business values and which types of corporate social responsibility
programs can be naturally integrated with those values.

INTRODUCTION TO APPLE INC

Technology company :-apple.com

Apple Inc. is an American multinational technology company

headquartered in Cupertino, California, that designs, develops,

and sells consumer electronics, computer software, and online

services.

Customer service:-008001009009

CEO:-Tim Cook

Stock price: AAPL (NASDAQ) US$ 96.91 +0.15 (+0.16%)

Founded: April 1, 1976, Cupertino, California, United States

Headquarters: Cupertino, California, United State

Revenue: 233.7 billion USD (2015)

Founders: Steve Jobs, Ronald Wayne, Steve Wozniak

Subsidiaries: Beats Electronics, Apple Store, FileMaker

Inc., more

Apple Inc. is an American multinational technology

company headquartered in Cupertino, California, that designs,

develops, and sells consumer electronics, computer software, and

online services. Its hardware products include

the iphonesmartphone, the ipad tablet computer,

the Mac personal computer, the iPod portable media player, and

the Apple Watchsmartwatch. Apple's consumer software includes

the OS X and iOS operating systems, the iTunes media player,

the Safariweb browser, and the iLife and iWork creativity and

productivity suites. Its online services include the iTunes Store

the iOS App Store and Mac App Store, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald

Wayne on April 1, 1976, to develop and sell personal

computers. 18] It was incorporated as Apple Computer, Inc. on

January 3, 1977, and was renamed as Apple Inc. on January 9

2007, to reflect its shifted focus toward consumer electronics.

CSR OF APPLE INC

In accordance with Section 135 of the CompaniesAct, 2013 and
the rules promulgated thereunder (collectively, the "CSR

Requirements"), the Board of Directors (the "Board") of Apple

India Private Limited (the "Company") has adopted this

Corporate Social Responsibility Policy.

CSR Projects and Programmes:

The Company shall undertake specific corporate social

responsibility ("CSR") projects and programmes, as approved

from time to time by the Board in its capacity as the CSR

Committee of the Company, within the following CSR

categories:

 Promoting education, including special education and

employment enhancing vocational skills and livelihood

enhancement projects;

 Ensuring environmental sustainability;

 Promoting gender equality and women's empowerment;
 Promoting healthcare including preventive healthcare;
 Contributing to - or funding - technology incubators located

within academic institutions which are approved by the central

government of India from time to time;

 Providing disaster relief under applicable items in Schedule

VII of the CSR Requirements; and

 Providing financial assistance to reputable non-governmental

 organisations ("NGOs") working in any of the above indicated

areas.

All CSR projects and programmes shall be carried out only in

India. No specific CSR projects or programmes shall be

undertaken in pursuance of normal course of business of the

Company

In furtherance of specific CSR projects or programmes, the

Company may collaborate with NGOs and other like-minded

stakeholders, including other companies, registered trusts and

societies, in order to leverage upon the collective expertise,

wisdom and experience that such relationships may bring. Set

forth on Appendix A to this CSR Policy are the specific projects

and programmes approved by the Board in furtherance of the

above CSR categories. AppendixA shall be updated from time

to time as necessary to reflect additions and revisions.

Budget:-

In accordance with CSR Requirements, the Company shall seek

to spend annually 2 per cent of the average net profits of the

Company, made during the three immediately preceding

financial years, on specific CSR projects and programmes.

The Company shall take steps to ensure that any surplus arising out

of the Company's CSR projects and programmes or activities

shall be set aside for later use in CSR projects and programmes

and in no event shall form part of the Company's business

profits.

Administration:-

The Company's CSR projects and programmes shall be

overseen by a separately designated CSR committee of the

Board, provided, however, that so long as the Board consists of

two directors, such CSR committee shall consist of both

directors (hereinafter, the "Committee"). 1 Apple India Private

Limited Corporate Social Responsibility Policy (as of 21 July

2015) Corporate Social Responsibility Policy of Apple India

Private Limited.

Monitoring and Reporting:

Under the direction of the Committee, the Company shall

implement a monitoring mechanism over the Company's CSR

projects and programmes.

Such monitoring mechanism shall, among other things, make

transparent the manner and details of the implementation of

all CSR projects and programmes undertaken by the Company.

The Board shall receive periodic reports from the Committee on

the status of the Company's implementation of specific CSR

projects and programmes. On an annual basis, the Board shall

report to relevant stakeholders on the Company's CSR projects

and programmes and related matters, as required by CSR

Requirements.
Amendments to CSR Policy

The Committee shall review this CSR Policy on a periodic basis

and shall update it as necessary or appropriate (subject to

approval by the Board, if applicable) to ensure that it reflects

CSR Requirements as well as the current interests of the

Company and relevant stakeholdes

CSR ANNUAL REPORT OF APPLE INDIA

PVT LTD FY 2018-19
S. CSR project Sector in which the Projects or Amount Amount spent Cumul
No or activity Project is covered programs outlay on the projects expend
identified 1) Local area (cumulative or programs this up to th
or other; budget) reporting period reporti
project or Sub-heads: period
2) Specify the programs
State and wise 1) Direct
district where expenditure
projects or on projects
programs were or programs
undertaken
2) Overheads
1 Rural solar Ensuring Tumkur, INR Direct: INR INR
electrificatio environmental Karnataka 214,156,924* 82,343,981 215,83
n, primary- sustainability
West Champaran,
level Promoting education, Bihar
education, Overheads: INR
including special Dima Hasao,
livelihood education and 0
training, and Assam
employment-
promoting enhancing vocational Tamenglong,
healthcare skills, and livelihood Manipur
including enhancement Gumla, Jharkhand
preventive projects
healthcare

Promoting gender Champawat,

equality and Uttrakhand
empowering women Doda, Jammu &
Promoting preventive Kashmir
healthcare
Chintapally,
Andhra Pradesh
Surguja,
Chhattisgarh
Ajmer, Jaipur,
Dholpur, Alwar,
Rajasthan
 2Education to Promoting education, Ahmedabad, INR Direct: INR INR
children of including special Gujarat 105,812,096* 23,033,431 112,724
low income education and Bangalore,
communities employment- Karnataka
enhancing vocational Overheads: INR
skills, and livelihood Delhi
0
enhancement Hyderabad,
projects Telengana

3Education to Promoting education, Pune, Maharashtra INR Direct: INR INR,

children of including special and Mumbai, 90,741,899* 52,891,617 113,09
low income education and Maharashtra
communities employment-
enhancing vocational Overheads: INR
skills, and livelihood
enhancement 0
projects
4Disaster Delivery of support to Ernakulam, Kerala INR Direct: INR INR
relief disaster-hit 41,264,214* 41,264,214 41,264
communities

BIBLIOGRAPHY

 www.wikipedia.com
 images.apple.com
 2020 csr trends
 www.apple.com
 Times of india