LET’S TALK NUMBERS

CONFIDENTIAL INFORMATION

1
 02
TRADITONAL PAINFUL EXPERIENCE

NO ACCESS TO FINANCING UNDERSERVED MERCHANTS MANUAL PROCESS

Banks Limited Reach Unfair and Variable Pricing Manual Books

• Complex process
• Lack of agility Lack of Product Offering Manual Invoices
• No/Old technology

Poor Customer Experience Broken Ordering Methods

Inventory Losses
• Up to 130% collateral cover
required for every loan
disbursed Manual Ordering
• SME loans under 50K rarely
approved
 03
MARKET SIZE – 74 BILLION DOLLARS MARKET SIZE OPPORTUNITY IN EGYPT ONLY

Egypt Market Size Domestic Credit to GDP

• Domestic credit to GDP
$74bn = 29.6% of GDP in Egypt is 25.5% compared 161.10%

(Including $49.5bn Formal MSMEs) to 129% global ratio. 129%

54%
$71.2bn Demand • Egypt has 2.5m SMEs 28% 25.50% 17.70%

$2.8bn Supply
• 40% of Economy is informal China Global Saudi Kenya Egypt Ethiopia

Emerging Markets Size

80,000
• Domestic credit to GDP
More than Kiosks in Cairo
in Egypt is 25.5% compared
Main Targeted Industries
$11.8tn = 29% of GDP to 129% globalonly
ratio. Agriculture
$24.9B value, 11.5% share of
(Including $8.9tn Formal MSMEs) GDP, 5.2% growth

$3.7tn Supply
More
• Egypt 10,000
than has 2.5m SMEs Restaurants in
Wholesale & Retail
Cairo only $29.7b value, 3.8% share of
$8.1tn Demand GDP, 3.7% growth
• 40% of Economy is informal
 04
A PRODUCT MARKET FIT CATERING THE HUGE MARKET GAP

Capiter is a B2B financing market We only act the financial aggregator in the transaction with the
vision of helping MSMEs to grow their sales, products offering &
place that offers credit solutions to
suppliers/buyer network.
merchants in the F&B and agriculture
industries.
Capiter buys the products on cash
from the supplier and sells it back on
credit to the buyer without doing
logistics or warehousing. Our platform
enables buyers to track their credit
limits and order immediately through
it.
 05
UNIQUE VALUE PROPISITION TO ALL STAKEHOLDERS

Buyer Supplier

Kiosks –Super Markets –Restaurants –Cafés –Hotels –Fruit Shops Wholesalers -Distributers –FMCGs –Importers -Exporters

Credit Purchases Boost Sales

• Buyers are offered credit limits that allows them to make • Suppliers get access for bigger supplier base which increases their sales
purchases on credit with convenient payment terms. dramatically.

Supplier Network Digitalize Their Businesses

• Buyers are able to order through Capiter’s mobile app from • Capiter offer buyers a free inventory management system that automates all
different suppliers while tracking prices, orders and settlements. their processes including invoicing.

Better Product & Pricing Offering Cash Sales

• Capiter offers buyers better transparent pricing and provides • Capiter offers supplier immediate payment on their sales which guarantees
them with bigger variety of products. better cash cycles and higher sales
 06
CLEAR VISION TO LEVERAGE ON THE NETWORK EFFECT

Phase 1 Phase 2 Phase 3

Leverage on the Network Effect to
Retailers Wholesalers Retailers FMCGs Add Extra Services
& Distributors
• B2B Payment; launching a
• Retailers get connected to wholesalers • Connect Retailers directly with payment platform in order to
and Distributers through Capiter’s FMCGs in addition to Wholesalers process all transactions between
marketplace, while offered purchases and Distributers. Buyers and Suppliers
on credit. • Cash Collection Services
 07
PRODUCT – A SEAMLESS EXPERIENCE

1. Apply for 2. Request Order 3.Track Your Order 4.Track Credit Limit
Credit Limit
 08
PRODUCT – CAPITER’S TECHNOLOGY SET
 09
SCALING RISK WITH MACHINE LEARNING

Input Features
Geo-Location (City, District)
Resources Available
Industry & Sub-industry Output Features
New Customer
Products Segment Application Credit amount
Tenure
Sunrise Engine
Premise Status Scoring Margin
Acquisition Date
National scoring system Engine
Cross references
Learning and Exploration phase
Distribution Data
of 4x tenure
Invoicing data
………….
Credit Request

Input Features
Historical Repayments Output Features
Titan Engine Purchasing Amount Behavioral Adjusted Credit
Total Debt History Scoring amount
Mature Customer Severity of late
payments
Engine Adjusted Tenure
Adjusted Margin
Industry & Sub-industry
Geo location
………….
 10
SCALING RISK WITH MACHINE LEARNING

Output Features
• Sub-industry daily,
weekly, monthly sales
and revenues
• Available documents to
provide Risk Assessment Team
Market Research • Sub-industry risk and
behavior
• Market Gap and strategy

Machine
learning

Scoring
card

Customer
inputs

Identification of
Design Customer Feed the scoring Elements and factors for
onboarding with needed engine with the data the customer score card
details and inputs for inputs needed for
acquisition subsegment
 11
SCALING RISK WITH MACHINE LEARNING

Score card inputs Identification based on sub-idustry behavior (From the market research step):

Capiter Capiter
Elements and Customer final risk
Assessment Assessment factors
factors weights score
Elements (Sub-elements)
External Environment Gross profit margin
Customer tiering (Approval -
Payment record Market optimism Rejection)

Business potential Number of suppliers in default Based on sub-industry behavior

Number of buyers in default
Integration and technology Maximum credit amount
Number of branches
Business products
Business brand reputation
Reliability of data
Used Software systems
Legal and supply chain Tenor
Number of business products
Management and structure Demand on business products Based on Capiter Objective
Collateral Seasonality of business products Margin
Financial soundness +200 other factors
 12
KEY MILESTONES

GMV

602,057
16X
501,563 - 16X growth in GMV from August
394,725 2019 to FEB 2020.
231,022
183,203 - GMV hits $ 500 k in JAN after 5
97,189 months of official launching.
37,137

Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20

Revenue

45X 3.0%

3.4% 2.5% 18.1

4.9%
- Achieved Average Margins of + 3% a
13.3 12.8 month since Launching
11.3
2.0% Gross Margin %
2.6%
Actual (Thousands)
- Margins are expected to reach 5-7%
1.0%

2.5
3.5 at a saturation level.
0.4

Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20

 13
KEY MILESTONES

No. of Customers 305

12X 281

31 37 33 34 40

Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20

Average Ticket Size

3654.86

2100.20
1888.69
1516.52

1001.95 1087.99

452.89

Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20

 14
FIRST MOVER ADVANTAGE

Smart Solution
• MENA region is free of
competition

• Africa is a growing
MSMEs Consumer
market with a few small
players

Banks • Nigerian ecosystem

has realized the huge
available opportunity
Traditional Solution
 15
A WORLD CLASS MANAGEMENT TEAM

Mahmoud Nouh
• Swvl’s Cofounder & COO, Built & led a team of 400 in 3 countries & 6 cities. Managed
CEO
Ops, Experience, Finance & Expansion teams, launched 2 different markets in
Asia & Africa. Company’s valuation reached $160m in 2 years and raised over $80m.
• Cofounded Canyon Ship Building & Naval Architecture, Led a team of 20-25
in Dubai, acquired Hyundai and Samsung as paying customers.

Ahmed Nouh
• SVP of AOS Trading DMCC, raised $350 million in debt (trade finance & project finance),
President / COO
built and led a team of 40 people in 4 countries, achieved 650% growth in 3 years
• Managed cross-border operations & projects across 15 countries in
6 continents

Hassan El Tahan • Swvl’s Global Growth Manager, owned 100% of the AAARRR growth funnels, base
Head of Growth & reached 3m from scratch under his management, built Data Science and Data Analytics
Data Analytics teams from scratch. Managed over $2m monthly acquisition & Engagement budget.
• Featured by Google & Facebook for his outstanding performance of
growing the company with very high efficiency.
 16
A WORLD CLASS MANAGEMENT TEAM

Abdelrahman
El Attar
• Head of SMEs Section at Banque Du Caire, managing the biggest SME base in Egypt
Head of Credit
233K risk, credit policies and execution.
Risk • Former SME Team Leader at Arab Investment Bank. Built Risk and Credit Functions
at Abu Dhabi Islamic Bank. Worked at 6 banks with a total of 10 years of experience.

Haitham El Ghotni • Sales Manager at Vodafone Cash (Egypt’s biggest consumer wallet), Managing the distribution process,
Retail Sales Assuring the delivery of the dealers Incentives and Handling 100+ Dealer stores.
Manager • Launched customized model targeting Vf-Cash availability reaching disconnected customers and increasing
Authorized POS (Kiosks and Supermarkets) reaching 10k+, in view of this successful model a huge increase
was extended from 700k reaching more than 20 Million/per month.

• Senior SWE at Visa, worked on Core Transaction Engine that interacts with more than 130
Karim Tawfik payment gateway, worked on major projects like supporting SEPA in Visa system.
Head of • Head of Data Engineering at Agolo, leading a team of 20 people working on the Market
Engineering Intelligence product that incorporate the state of the art NLP and IA techniques to deliver
a human like text summarization service for financial entities.
• 10 years of experience in Banking and E-Payment Solutions, Bigdata & Distributed
Systems as a Software Engineer and Manager
THANK
YOU

17