BRIEF

Your brief is to plan and produce an advertising campaign for the

product ‘Hydr8’.

Hydr8 is a flavoured water brand that has all natural ingredients,

virtually no calories and no artificial sweeteners. There are eight
exciting flavours:

Pineapple and Coconut

Strawberry and Kiwi
Lemon and Lime
Mango and Cherry
Apple and Rhubarb
Orange and Papaya
Guava and Banana
Pear and Peach

The target audience is focused on both male and female aged 16-20.

Your campaign will consist of audio-visual, audio and print

advertisements.

You will work as part of a group to create and share the same
campaign message and method of promoting Hydr8.

Each individual member of a group will produce an audio-visual,

audio and a print advertisement.