Conclusion: -

In short, they have developed their image as the corporate

philanthropist as they have made direct donation to orphans and many
underprivileged people as well as kids. They are well known for providing
connectivity across the Pakistan and to the world as well. Most of their social
initiatives indicates their corporate philanthropy as they have made donations to
the education and health: they donated blood and initiated some educational
activities. Another social initiative is cause promotion as they have lunched the
ECO-Hike and tree plantation drive which was organized by them to spread
awareness about safeguarding of environment. Most importantly they act fast
and responsive when it comes to the natural disaster.

Recommendation: -
 They should consider taking another initiative by doing corporate relative
marketing in order to increase their sells and help collect their fund for the
donations or other philanthropy.
 They should lunch training program for the cyber police for their
enhancement.
 They can provide awareness about dealing with a cyber bully.
 They can also lunch a campaign for the appropriate use of technology.
 Donation for the senior citizen houses.