Assignment: Using the Strategic Types of Content

For this assignment, I have chosen a blog post incorporating all four types of content:
Attraction, Authority, Affinity, and Action. You will find it below, after my online F2P
persona (the one that I have used in the previous assignment). For this bog post, I will be
referring to the game, that is published by Valve and already exists for a long time in the
market – Team Fortress 2 (http://www.teamfortress.com/)

Below you will find my assignment – it is a blog post dedicated to my potential audience,
identified in a previous assignment. However, before that – this is my persona:

Online game persona

Persona Photo

Gender: male

Country: USA/Canada, both big cities and

small villages
Age: 18-40

Equipment: PC or laptop good enough to

run our game, fast Internet

Based on a gathered information and conducted interviews and data analysis of previous
marketing campaigns and acquisition funnel we can predict that our persona is an ambitious
male that like challenges, socializing in-games and earning rewards in game.

Goals and motivations:

• to be a better player and win matches thanks to his reflect and skills
• to achieve new levels, characters and item thanks to an effort he puts into the game
• to be better than his friends in the game
• to spend some time at home, relaxing with his favorite game
 • to be the leader of the team and take pride from this
Sales objections:

• you might have to invest a lot of money to win games

• Will a lot of time spending in this game worth?
• He is not sure if the items that he will buy in-game would be worth buying and if he will be
using them

This is an article that I would publish on official game website and use to boost traffic to the
main page from my online campaigns. It would be dedicated for user acquisition –
answering their main questions, educating them and encouraging them to take action (CTA
button to download the game below the article).

Five reasons, why it is the best time to play Team Fortress 2 Now
Team Fortress 2 is already a legendary game – released in 2007 year it is an energetic
community for new and experienced players from all over the world. In addition, thanks
to unique graphic design – even a low-tier laptop can run it. Still not sure, if you should
play it? Here are the five reasons, why you should download it now (and yes, it is free).

1. There is no I in a team –
The gameplay requires you to play with other in a team. Most of the online games does
not really require you to co-work in a team. Everyone goes its own way and do not
support others in the team. It will not do in Team Fortress. Whether you are trying to steal
Intel package from the enemy’s base (you need support) or try to push cart on the wheels
(the more people the better) – it is always a team effort.
Link to the gameplay: https://www.youtube.com/watch?v=oi366cUwZaY

It also means that you will get other players support if you ask for some tips and usually
there will be a medic who suddenly will save you in a last second before dying or a sniper
will kill a spy who was just going to stab you in a back.

2. Characters/ classes in game are crazily unique (in a good way)

There are nine classes (or rather heroes) that you can pick for a fight. Each one of them has
unique skills, weapons and great dialogues line (mumbling pyro loving fire, crazy medic
with a German accent etc.). It also means that if you prefer to walk in the shadows as a spy
and sabotage second team – you are more than welcome. Alternatively, maybe you prefer
big guns and dealing damage – than heavy is for you. Do you want to be a key part of the
team and support others? Medic is a person everyone loves (apart from the enemies).

The key factor of the success of Team Fortress 2 was always that – this unique combination
of characters, so that games never gets boring. In addition, you know what is great too.
Short clips introducing each character:
 Link to the clip: https://youtu.be/WUhOnX8qt3I

3. There are over 100+ official and custom maps

Not only characters are important, but also the places where you play too – Team Fortress 2 has it
all, as not only Valve released many official maps and special Holidays and Halloween maps, but also
madders and gamers prepare their own maps. Depending on the server that you chose – you may
encounter a map that you have never seen before. In addition – new AI enemies.

4. Halloween and Holidays – that is when everyone plays it

There is this time, when even a person who was not playing the game a lot previously –
plays it again. Why? Because new maps, unique items and enemies prepared by Valve for
Halloween and Holidays are time-limited and just great: ghosts, grim reapers, mysterious
monsters are just the top of the iceberg.

5. It is free (and you do not have to pay to win)

This is a free game – on the premiere everyone had to pay to play it, but after some years, Valve
decided to make it a free game for all. Therefore, it is easy – you just install/open Steam client
and search for Team Fortress 2, download it and can play a game. In addition, you will not pay a
thing. All classes and maps are available for you from the start.

6. You can customize your character (a lot)

Some people call this game a hat simulator. Why? Cause you can modify your character looks with
cool hats, accessories etc. You can get them from time to time randomly while playing, but the best-
looking hats with cool effect are available only in the store, after opening a box that drops to you in a
game (you are just paying real money for the key and get a chance to have a unique, worthy much
more item). Moreover, those hats are great and everyone admires them. Nevertheless, they are not
obligatory and if you are more interested in the game itself – you do not need to buy them.
 7. It is an epidemic now damn it – just stay at home and play a good game

We are living in a weird times and being a gamer now can actually be a blessing. Moreover, even if
you have just an average laptop or never played online games – Team Fortress 2 is free to try, has a
great, multinational community and many fun game modes to play. So, just jump in a game and try
to win with your team.