Create a

Customer Persona
and Journey
Worksheets
Target Audience
Craft a target audience for your selected business

Target Audience Name: Corporate photography

Needs

The needs of our clients are focused on the recognition and positioning of their brand,
increasing the number of corporate clients and the need to reach a greater public with our
corporate photography services.

Demographics

Age: 30-65

Gender: All

Household Income: 150K-250K

Education/Occupation: graduated professionals

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Location: Latin America

Interest Behaviors

Corporate photography, business sector, brands, active in social networks such as Linkedin and
labor advertising campaigns. Facebook, proactive in terms of innovation in
their companies, entrepreneurs, teamwork and
daily study and research in their business fiel

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Map Your Customer’s Journey
Answer the questions below for each phase of the customer journey using the target audience
you developed for your selected business

Phase
Awareness When is my target most receptive?

Our corporate clients are receptive to our campaigns on our Facebook page
and our professional services on Likedin, we notice that our subscriptions
increase with our social media marketing

Interest How can I relate my product to my target’s needs?

We want to emphasize that our corporate photography products are unique

in their quality and design, that we serve the client in a personalized way
depending on their branch and that the advice of our professionals will add
value in any labor campaign to make your brand and products known.
Desire How can I show my target my product really fits in their life?

We show campaigns of our main successful corporate photography

clients, we offer different plans for the needs of each client depending
on their branch, number of workers and locatio

Conversion How can I get my target to take action?

We present in our network campaigns practical demonstrations of all the

services we can provide, types of photos, work approach, statistical impact
on sales and promotions through free quotas for new customers.

Advocacy How can I make my target into an advocate?

We seek our client's loyalty, we share new content with them weekly on our
Facebook page, we clarify their doubts with feedback, they share their
experience with our services with other companies in their sector and in
most cases we obtain new subscribers on our Facebook page. .

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Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.