Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

FocusVu

Description of the business

FocusVu is a software company that offers private, secure video conferencing software
specifically designed for product demos. They provide a platform where users can preload
their demos, test them ahead of time, and invite participants using unique, single-use links.
The business follows a B2B (business-to-business) model, targeting companies that require
reliable and secure video conferencing solutions. FocusVu operates online, providing its
software as a service (SaaS) through a web-based platform.

The contextual information connecting the business description to the SMART Goal and KPIs
is the development of a new classroom feature and the upcoming feature launch, which
involves creating a training schedule and content.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

SMART Goal: Increase adoption and usage of the new classroom feature by 30% among
existing B2B clients within three months of its launch.

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

Conversion Rate: Measure the percentage of existing B2B clients who adopt and
actively use the new classroom feature after its launch. Metric: Percentage of active
B2B clients using the new classroom feature.
1

Usage Frequency: Track the average number of times the new classroom feature is
used per client within a given period. Metric: Average usage frequency per client per
month.
2

Customer Satisfaction: Assess the satisfaction level of B2B clients regarding the
new classroom feature and its functionality. Metric: Customer satisfaction score
based on feedback surveys.
3

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