Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

Paola Snaps

Description of the business

We are a B2C photography business. We offer real, candid, and modern photography
services for people and events most precious to them. We have a presence in both brick
and mortar and online spaces, clients can book appointments online and visit the
physical studio for photo sessions. We are focusing on: weddings as a new line of
business, to increase wedding photography bookings and revenue.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Achieve 30 appointments in the first month with focusing on: weddings photography in
nature, providing real, candid, and modern photography for important life events. Based
on my success I have had with wedding photography so far and the demand in the
market, I believe I can achieve 30 appointments.

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

Number of inquiries - my goal is to have 30 appointments to our my wedding

photography services; therefore, I need to track the number of inquiries ensure
I am on track for the end of the month.
1

Customer satisfaction rate - I will gather feedback from clients after their
wedding photography session to track overall satisfaction and ensure I am
delivering the real, candid, and modern photography services we promise. I
2 aim to maintain a satisfaction rate of at least 85%.

Conversion rate of inquiries to appointments - I will track the percentage of

inquiries that convert to appointments to understand how many inquiries I
need to generate to reach goal.
3

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