Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

Paola Snaps

Description of the business

● Paola started her business in 2013, soon after her daughter was born. 
Having worked with a photographer for a while, Paola wanted to apply
her headshot expertise to child photography.  Her focus on candid
pictures that bring out a personality left her feeling a bit underwhelmed
with the school pictures her sister showed her. Paola felt that she could
bring something new and different to the industry. Something less
focused on studio perfect and more focused on the child. So, she decided
to take a leap of faith and create her own business, Paola Snaps so she
could bring her photography style to people who wanted real, candid and
modern photography of people and events most precious to them.  Paola
wanted to combine her aesthetic with business photography services
creating a unique modern twist. 
● Paola has recently been hired for some weddings and has found success
with wedding photography. She is considering focusing on weddings as
a new line of business.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Create a Facebook page for her new business promotion and gather 3000 likes or
subscription in the page within 1 Month. Page will showcase her works and target of 1%
orders of wedding photography i.e., 30 orders from customers is expected.

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

Page Visit: Inviting people to like her page and gathering subscription will
promote her business to new clients. Achieving 3000 likes in her page will
enhance her following list of clients
1

Conversion Rate: She is expecting only 1% conversion rate in the next 1

month, which is possible to achieve and complete orders as well in her
schedule.
2

Traffic to new products or style: Having a page with such subscribers will help
new created photography style flourish, hence it will grow her business and
her innovation will monetize.
3

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