Business

Description

Worksheet
Business Description
Provide a short description about the business you have selected

Business Name

Paola Snaps

Description of the business

We are a B2C photography service business located in Ho Chi Minh City, Vietnam. For
us, life is perfect because of its imperfection. Therefore, we provide photography styles
to people who have been seeking for genuine, candid, and modern photography to
capture their irreplaceable moments. We are introducing a new wedding photography
package: you can register, design your pictures, and access to your own password-
protected online album through our website, so you can share the photos with family and
friends.

aptly.co
Business
Description

Worksheet
SMART Goal
Draft a SMART goal for the business you’ve selected

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Achieve 30 customers registering for our new wedding photography package in the first
trimester. We think this goal is possible because it is local peak wedding season.

aptly.co
Business
Description

Worksheet
Key Performance Indicators
Draft three KPIs for the business you’ve selected

Website traffic to new package page - we know potential customers are

showing their interest about our new service when they visit to its page for
more information.
1

Conversion rate - we need to understand how many of the number of people

coming to the site are actually registering for the service so we can optimize
the ads or the traffic coming to the site.
2

Sales- our goal is to have 40 customers for our new wedding package;
therefore, we need to track our sales to ensure we are on track for the end of
the trimester.
3

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