Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

McDonald’s

Description of the business

We are McDonald's - a global franchise which offers a

wide array of food and beverage products through our
worldwide physical restaurants and easy online ordering
via our app. For the next Christmas holiday, we're going to
introduce our newest creation: the Couple's Burger
Combo, which includes our traditional burgers, sides, and
beverages.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Achieve a 15% increase in holiday sales revenue through

effective marketing, supply chain management by
November 15th, allowing for a six-week promotional
period.

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your
selected business

Sales Revenue - our goal is 15% increase in holiday

sales revenue compared to the previous year.
1

Average Cost Per Lead - we can assess the

efficiency and cost-effectiveness of marketing
2 campaigns so we can make suitable changes if
needed

Sell-through Rate - we can assess whether we

make good use of inventory management to
3 minimize potential waste

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