Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

Eopilife.com

Description of the business

Description of the business: eopilife.com is an online retailer specializing in eco-friendly

lifestyle products and sustainable living essentials. We offer a wide range of products,
including reusable home goods, zero-waste personal care items, organic clothing, and
eco-friendly home decor. Our mission is to provide high-quality, environmentally-
friendly products to customers who are passionate about living a sustainable lifestyle.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Achieve 1000 online orders within the next three months for our new line of zero-waste
kitchenware. We believe that based on our marketing efforts and customer demand, we
can reach this target

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

Website traffic to the new product page - We will monitor the number of
visitors specifically directed to the new product page. Increasing website
traffic to the dedicated page indicates interest and potential conversions.
1

Conversion rate - Tracking the percentage of visitors who make a purchase

from the new product page will help us evaluate the effectiveness of our
marketing and website optimization efforts. It will also allow us to make
2 necessary adjustments to increase the conversion rate.

Customer feedback and reviews - Collecting feedback and reviews from

customers who purchased the new line of zero-waste kitchenware will provide
valuable insights into customer satisfaction and product performance. This
3
information will help us make improvements and address any issues or
concerns.

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Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.