Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

Akuai Energy S.A.S

Description of the business

Akuai Energy S.A.S is a Colombian business that specializes in the commercialization of

electric chargers for hybrid and electric cars in Bogotá, the capital city of Colombia.
Additionally, the company also sells charging ports for shopping centers, universities,
and other locations, and provides business advice for BIC certification, a sustainability
recognition in Colombia for businesses.

Regarding its business type, Akuai Energy S.A.S is a B2B (Business to Business) and
B2C (Business to Consumer) company. Furthermore, it is an online business. For the
contextual information needed to connect my business description to my SMART Goal
and KPI is that the company wants to expand its commercial reach by commercializing
its products in other cities in Colombia.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Achieve sales growth of at least 30% in the first year of commercializing products in
new cities by commercializing products in at least two new cities in Colombia within the
next 12 months. With the development of partnerships with local businesses and
establish a strong online presence we will be able to increase brand awareness and
customer reach in new cities.

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

Customer Acquisition Cost: the company can determine how much it costs to
acquire a new customer through its online marketing efforts and expansion
into new cities.
1

Partner Referrals: to measure the number of new customers or leads that are
referred to the company by the local business partner.

Partnership ROI: the company can determine whether its partnerships are
generating a positive return and adjust its strategy accordingly.
3

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