Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

Paola Snaps

Description of the business

Paula Snaps is an online B2C professional photography studio created by Paula.

Focusing on catching the precious moment of people’s life. Expertise in family, child
and event photography. Now planning to offer wedding photography package.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Get 6 wedding packages booked in 2 months

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

The number of wedding package booked

The click through rate of the wedding package promote ads: to understand the
traffic that drive to the booking page

Conversion rate: to understand how many people actually convert to complete

booking
3

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Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.