Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

Sne Studio Jewellery

Description of the business

We are a B2C contemporary line of waterproof gold plated dainty jewellery that can be
worn everyday.We area Mumbai(India) based jewellery brand.We aim to provide
premium jewelleries that are not limited to any particular occasion & can be worn
anywhere anytime without the fear of them getting tarnished.We plan on taking our
business international this month starting international shipping

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

We expect to achieve 100 international orders within 2 months as we have been getting
a lot of requests to start international shipping of our brand.This is going expand our
business in a good way.

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

Analysis -We need to track the geographical location of where most of our
potential customers are located & provide them a great shopping experience
with us.
1

Tracking sales & implementing offers accordingly to attract more customers

both domestic & international

Taking in feedbacks from the customers regarding any aspects be it the

website performance, product reviews or suggestions will help us to know our
audience well.
3

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