Create a

Customer Persona
and Journey
Worksheets
Target Audience
Craft a target audience for your selected business

Target Audience Name: Cool gen

Needs

Need for nice clothes and for a reasonable price

Demographics

Age: 13-35

Gender: men and women

Household Income: not specific

Education/Occupation: high school and college

Place image here
Location: algeria

Interest Behaviors
● Browse pinterest to follow
● Fashion
fashion
● Vintage clothes ● Follow vintage life style
● Books ● Enjoy the outdoors with
friends

aptly.co
Map Your Customer’s Journey
Answer the questions below for each phase of the customer journey using the target audience
you developed for your selected business

Phase
Awareness When is my target most receptive?

When browsing instagram

Interest How can I relate my product to my target’s needs?

Show images for the clothes we sell

Desire How can I show my target my product really fits in their life?

Show images of our clothes on a professional model

Conversion How can I get my target to take action?

Discount of 50% when buys from us for second time

Advocacy How can I make my target into an advocate?

Care card and coupon for next purchase

aptly.co
Visuals by Designer, Zihan Yang © 2020 Aptly. All rights reserved.