Create a

Customer Persona
and Journey
Worksheets
Target Audience
Craft a target audience for your selected business

Target Audience Name: Carla & Mike

Needs
A unique and modern perspective in photography that is not like everyone else’s. We don’t want to
look unnatural and studio-perfect! We want to feel comfortable in front of the camera and not worried
about our wedding photos. We want a friendly relationship with our photographer throughout the
process. We want to work with someone who knows their job and offers budget-friendly deals to
young couples!

Demographics

Age: 23-45

Gender: male and female

Household Income: 40-150k

Education/Occupation: Undergrad and graduate degree-

Professionals
Place image here

Location: United States of America

Interest Behaviors
Nature
Graduate students with a busy schedule
Workout
Active on certain social platforms
Music & Dance
Backpackers on the weekends
Modern Art
Family oriented

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Map Your Customer’s Journey
Answer the questions below for each phase of the customer journey using the target audience
you developed for your selected business

Phase
Awareness When is my target most receptive?

Carla & Mike are most receptive to unique things, so we want to make
sure we bring a fresh and specific view to light a couple of weeks
before the wedding season.

Interest How can I relate my product to my target’s needs?

We want to get visual- make sure our photos are high quality and
unique. we want to emphasize that we are budget-friendly for young
couples. We want to show that we match their interests.

Desire How can I show my target my product really fits in their life?

In our ads, we will show our existing customers’ stories and

experiences so that motivates them to work with us.

Conversion How can I get my target to take action?

We want to offer a free photoshoot test for the first 10 customers that
book with us.

Advocacy How can I make my target into an advocate?

We will provide the best customer service. We will reach out for
testimonial. We will offer %20 off on their next photoshoot with us.

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