EXECUTIVE SUMMARY

The Business

Cater Care and Events and Catering Services will be a bonded, insured and licensed event
planning business, located in the City if Smiles Bacolod City. We aim to serve the nearby
residential community by proving them the best services for managing their important and
memorable events of life. Cater Care will be owned and operated by Christine Tumabiene .
Christine has been associated with the hospitality industry for more than 4 years. She has been
working at executive positions in various event planning companies and premium brands
throughout the Philippines to create memorable and unique events. She wanted to establish a
name for herself in this industry that’s why she thought, ‘why not starting my own event
planning business’? Hence, she decided to start this venture.

Management

The main office of Cater Care Events and Catering Services will be located in 2nd Floor Ayala
District North Point, Talisay City. The office has already been acquired on lease in the center of
the main commercial district of Negros Occidental. Christine will manage the overall operations
of the company while she will be assisted by some of her friends for the startup. The success of
a startup heavily depends on its staff and management. Likewise, management will play a great
role in making this venture successful, so make sure to plan it before thinking about how to
start a business in event planning.

OBJECTIVE OF THE EVENT,THEME, AND SCOPE

Objectives:

 To drive awareness and drive sales through referrals and social media campaigns.
  To create a service whose primary goals is to exceed customer's expectations.
 To increase the number of client's served by 30% per year through superior service.
 To raise loyal customers for our brands.
 To become the premier fast professional event and catering services in every market
entered.
 To offer high quality event planning, food abd experience at a reasonable prices.

Customers

Our target market are sectors located in the Central Business District of Negros Occidental and
the community living nearby. This residential community will need our services for planning and
managing their weddings, birthdays, anniversaries, and parties. On the other hand, the
companies and businesses also need to organize work sessions, retreats, team meetings,
seminars, workshops, and conferences multiple times in a year. Our biggest competitive edge
over other competitors will be our mobile app business plan which can be used for online
booking, selection of food plans and venues, making payments and much more. We have
strategically built this app to facilitate the ever-busy working class of the society. Our second
competitive edge will be our unparalleled customer service which will be the best in the city.
We will treat every customer with utmost respect and make sure that they get more than what
they had expected from us.

Why the event planning business is being started?

Christine has always been a planner. Since her high school days, she has been planning,
organizing and executing school events. Afterwards, she started her own event management
society in college to plan and manage the college events organized by the student body. She
was born to be a planner and her planning skills are praised by all and sundry. After completing
her studies, Christine pursued her passion by serving in some of the biggest event organizers of
the Philippines but soon she realized that she can establish her name in the hospitality business
only by her own setup. That’s when she decided to start event planning business completely by
herself. She knows that she can bring radical changes in the hospitality industry by following her
natural instincts.

How the event planning business will be started

We have to consider many aspects before we think about how to start our own catering and
event planning business. Fortunately, during her 4 years’ experience in the hospitality industry,
Christine made many friends some of whom will join her in this venture and will help her
through every step. The main office of Godi Events will be located in 2nd Floor, Ayala District
North Point, Talisay City. The place was formerly used as an office for a small IT firm. Some
changes and interior designing woodwork are also required and a contractor has been hired for
this purpose. Christine has planned everything about her business including the required
personnel and inventory and has hired experts from various fields to help her craft a detailed
map about it. The financial experts have forecasted following costs for expenses, assets,
investment, and loans for the Start-up.
The

detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding
required, total liabilities, total planned investment, total capital and liabilities as forecasted by
experts, is given below:
Services for customers

The success or failure of an event planner business entirely depends on how it provides its
services to the customers. An event plans and catering business must be extremely customer
oriented and should provide a wide variety of services to survive in the modern day competitive
environment. So before we start our own event planning business, we do some research about
what kind of event management business plan are most in demand nowadays. In order to excel
in the competitive field of event planning, Cater Care Events and Catering Services will provide
the following event planning services to its esteemed customers:

 Corporate Event Planning: We will provide a majority of services to the corporate sector.
Some of those services include but are not limited to corporate event planning,
corporate retreat planning, team meetings planning, training and work sessions
planning, conferences and workshops planning.
  Party Planning: We will provide a majority of party planning services which include but
are not limited to anniversaries planning, birthday events planning, graduation and
other parties planning.
 Wedding Planning: We will also provide wedding planning services and other inclusive
events such as reception and shower planning.
 Social Events Planning: We will provide a wide range of social events planning which
include but are not limited to social gatherings planning, banquets and social dinners
planning, award ceremonies and other similar events planning.

Our events will be completely customized, reflecting the brand personality of every client.
Whether we will act for a product, a family, or a company, our work will integrate innovative
designs with the finest in wine and cocktails, dining, music, entertainment and—most
important of all—that intangible element of surprise. Our group of seasoned professionals
understands that breakthrough ideas are only as good as the discipline supporting them. At
Cater Care we believe that there is a sublime connection between the mastery of logistics and
the creation of astonishment. Specializing in the creation of exceptional events for private and
corporate clients, we will design, plan and manage every project from conception to execution.
We will be responsible for planning, executing and managing everything needed to make an
event successful. We pay great attention to even the tiniest bit of details as this is the key to the
success of any event. Whether we are planning a company retreat, a social event or a wedding,
we will be responsible for planning and managing of its every aspect such as audio / visual,
budget planning, catering consultation, décor selection, entertainment, evening program, floral,
guest gifts, hotel room blocks, invitations, lighting and sound, on-site management,
photography, rentals, stationery, tenting, timelines, transportation, venue selection &
management, videography etc. In addition, to provide the planning services, we will also sell
resource manuals and step-by-step guides. These resource manuals and step-by-step guides
can be either purchased directly from our office or they can be downloaded from our official
website by making an online payment via PayPal and Gcash. The resource manual is a
compilation of various services providers such as caterers, decorators, bands, and disc jockeys
located in the surrounding area. A ranking is given to them along with their contact details. This
manual gives the client the freedom of making a choice based on experience. Similarly, the
step-by-step guides include the detailed guidelines for planning out the birthdays, meetings,
retreats, parties, vacations, and special occasion celebrations such as graduations, holidays,
showers, weddings, and receptions event. It will guide the readers on what is needed for and
how to put together a successful, worry-free and successful event with popular refreshments,
recipes, games. By using these resource manuals and step-by-step guides, anyone can easily
plan the small-scale events for themselves.

Market Trends

The event management industry is hardly a couple of decades old and has already experienced
unprecedented growth. It is estimated that it is experiencing an unprecedented growth of more
than 25% per year making it one of the fastest growing industries today, along with the travel
and hospitality sectors. Today, event management is not just limited to planning and
organization but much more. Moreover, this industry is one of the few industries which have
seen a constant increase in revenue along with the increase in business locations with time. The
number of event planners has increased exponentially over the past few years. After identifying
these market trends, it is clearly evident that the event management industry is always
blooming and can be immensely profitable provided you plan your business successfully.

Product Pricing

Product and service pricing is one of the most important factors in deciding the strategy for an
event and catering planning business. Selecting the price for the services is a difficult task,
especially for the startups, because one has to attract customers while yielding a profit at the
same time. These two things cannot be achieved at the same time and the only way out is to
select a compromised trade-off or balance between the two. After considering the market
demands, we have priced all our services in the similar ranges as of our competitors. The reason
behind our pricing policy is to achieve the minimum attractive rate of return which would not
be possible in case of offering our services at low prices.

Strategy

Like marketing analysis, sales strategy is also an important component of an event planning
business. After identifying the market trends, the market demand, and the potential customers
of the startup, our next step is to develop an ingenious strategy to attract those customers
toward us. We carried out an extensive research about various marketing and advertising
strategies before she moved to start a party planning business.

Sales Forecast

Considering our innovative app, the quality of our services, and our unparalleled customer
service, our sales pattern is expected to increase with years. By analyzing our market
segmentation strategy, our experts have forecasted the following sales on a yearly basis which
are summarized in the column charts.