RADIO

BROADCASTING
Oral Communication in
Context
RULES
1. 1. Observe SILENCE at all times.
2. 2. Refrain from roaming
around/talking during the
presentation.
3. 3. Turn your cellphones to
SILENT MODE.
4. 4. No talking.
5. 5. Respect others. 2
1
BREAK A LEG 11
STEM!
 Text and Context
Connections:
Contexts of Written Texts
 WHAT’s NEW?
⊹Being a critical reader also involves
understanding that texts are always
developed with a certain context. A text is
neither written nor read in a vacuum; its
meaning and interpretation are affected by a
given set of circumstances. Thus, there is a
need to identify the context of text
development. 6
objective
s
By the end of this lesson, you
are expected to:
1. identify the context in
which a text was developed
a) Hypertext
b) Intertext 7
 What is CONTEXT?
 Context is defined as the social, cultural,
political, historical, and other related
circumstances that surround the texts and
form the terms from which it can be better
understood and evaluated.

1
 It also refers to the occasion or situation
that informs the reader about why a
document was written.
 Context, according to Moxley, refers to the
occasion, or situation that informs the
reader about why a document was written
and how it was written. The structure,
organization, and purpose of a written text
is heavily influenced by its context.
 ⊹Moxley posed the following questions on
the analysis of context:

“ ⊹1. What is going on in the world of readers that

will influence the reader’s thoughts and feelings about
the document?
⊹2. Does the intellectual content of the
document rest on the shoulders of other authors? Will
readers expect the author to mention particular
scholars or researchers who did the original, ground-
breaking work on the subject you are exploring?
⊹3. What background information can you
assume your reader is already familiar with?

9
 What I Have Learned

 Context refers to the occasion or

situation that informs the reader about
why a document was written and how it
was written.
 The way writers shape their texts is
dramatically influenced by their
context.
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Activity:

Read the following essay and identify

the context with which the text was
written by answering the questions that
follow.
 
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Text and Context
Connections:
HYPERTEXT
 Typically, a text is written in a linear fashion. This linear
progression only enables the reader to read the material the
way the author designed it from beginning to end.
HYPERTEXTUALITY allows readers to study a text in a
different manner.
In a hypertext, pieces of information are connected
semantically. There is an undefined beginning, middle and
end.
Hypertext creates a network of materials linked
because of various connections they share. This encourages
and, at times, requires readers to go through the material at
their pace.
13
 ⊹Hypertextuality
according to Amaral, 2010
is simply a non-linear way
of presenting information.
Rather than reading or
learning about things in the
order that an author, or
editor, or publisher sets out
for us, readers of hypertext
may follow their own path,
create their own order –
their own meaning out the
material.
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Want big
impact?
Use big
image.
15
Use diagrams to explain your
ideas
Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

16
And tables to compare data
A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16

17
 ⊹ Hypertext connects topic on a screen to
related information, graphics, videos, and
music – information is not simply related to
text.
⊹ 
⊹This information appears as links and
is usually accessed by clicking. The reader
can jump to more information about a topic,
which in turn may have more links. This
opens up the reader wider horizon of
information to a new direction. 18
⊹ A reader can skim through sections of a
text, freely jumping from one part to another
depending on what aspect of the text
interests him/her. Thus, in reading with
hypertext, you are given more flexibility and
personalization because you get to select the
order in which you read the text and focus on
information that is relevant to your
background and interests.

19
⊹ Hypertext is a new way of reading a text online. It collects
every available data but this exhaustive inclusion exposes
the reader to a wealth of irrelevant material. While
intertextuality banks on its text-generated constraints on the
reader’s perceptions, hypertextuality is a reader-generated
loose web of free association.
⊹  
⊹ Information directly/indirectly related to the topic written
may be referenced through hyperlinks in which the reader
can access the direct source or reference through a single
click.
⊹  

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What is it?

⊹ Try to research about a word

that you were curious about.
You can start with
WIKIPEDIA, then click on the
hyperlinks on the article and
see what sites the hyperlinks
sent you. List the sites that
you were able to explore.  

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RESEARC
H THE
WORD
WIKIPED
IA

22
 QUESTIONS
⊹ WORD/PHRASE THAT YOU WANT TO RESEARCH OR READ
FURTHER ABOUT:
⊹  
⊹ _______________________________________________________
_____________
⊹  
⊹ SITES THAT YOU WERE ABLE TO VISIT BY CLICKING THE
HYPERLINKS:
⊹  

⊹ _________________________________________________________________________________________________

_________________________________________________________________________________________________ 23
Text and Context
Connections:
INTERTEXT
What’s NEW?
When reading, the readers try to make
meaning of the material that they are absorbing
through many different processes. Unintentionally,
sometimes, the patterns in the materials read are

2
apparent in another text. Theorists term this as
intertextuality.
Intertextuality, is also the modelling of a text’s
meaning by another text.
It is defined as the connections between
language, images, characters, themes, or
subjects depending on their similarities in
language, genre and discourse.
⊹ Intertextuality, as defined by Tiongson
(2016), is the modeling of a text’s meaning
by another text. Intertext is the relationship
between texts and how culture and other
writers influence a text. This is often seen on
works wherein the author borrows and
transforms an existing text or when one
references a text on his own written work.
The text will then contain a wide
accumulation of cultural, historical and social
knowledge.
26
⊹ Intertextuality, as a literary
device, “is the complex
interrelationship between a text
and other texts taken as
fundamental to the creation and
interpretation of the text”
(Merriam Webster Dictionary,
2015).
27
⊹ Intertextuality, as a literary
device, “is the complex
interrelationship between a text
and other texts taken as
fundamental to the creation and
interpretation of the text”
(Merriam Webster Dictionary,
2015).
28
 What I Have Learned

CONTEXT INTERTEXT

1 3 5

2 4 6

HYPERTEXT

29
What I Have Learned
CONTEXTis defined as the
social, cultural, political,
historical, and other related
circumstances that surround
the text.
INTERTEXTon the other hand, is
defined as the connections between
language, images, characters, themes, or
subjects depending on their similarities
in language, genre or discourse.

1 3 5

2 4 6

HYPERTEXTis a non-linear way of

presenting information. Instead of
reading or learning about things in the
order predefined by an author, an editor
or a publisher, the readers of a hypertext
can follow their own path.
30
generalization
CONTEXT HYPERTEXT

TEXT AND
CONTEXT
INTERTEXT CONNECTIONS

31
ASSESSMENT
Key Partners
After our Key Activities
lesson, let us now Value
check what you have Propositions
learned. Customer Relationships
Read the statements Customer Segments
carefully, and determine what is being
Insert your content Insert your content Insert your content Insert your content Insert your content
referred to, then write your answers on the blanks provided before each number.

____________________1. This creates a network of materials linked because of various

connections.
Key Resources Channels

____________________2. It is the complex interrelationship

Insert your content
between a text and other texts.
Insert your content

____________________3. This refers to the occasion or situation that informs the reader about
why a document was written and how it was written.

____________________4. This is the modeling Revenue

Cost Structure of a text’s
Streams meaning by another text.
Insert your content Insert your content

____________________5. It is a non-linear way of presenting information.

 
👍
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Thank you!

Mr. CHRISTIAN EA
TEACHER II

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